{ "@context": "https://schema.org", "@type": "Dataset", "@id": "https://circleback.ai/compare/avoma-vs-granola#dataset", "schemaVersion": 4, "type": "SoftwareApplicationComparison", "slug": "avoma-vs-granola", "url": "https://circleback.ai/compare/avoma-vs-granola", "canonicalUrl": "https://circleback.ai/compare/avoma-vs-granola", "title": "Avoma vs Granola: pricing, features, and which is better", "description": "Compare Avoma vs Granola on pricing, notes, action items, recordings, capture, and integrations. Source-backed research with candid tradeoffs.", "inLanguage": "en-US", "isAccessibleForFree": true, "representations": { "html": "https://circleback.ai/compare/avoma-vs-granola", "markdown": "https://circleback.ai/compare/avoma-vs-granola.md", "json": "https://circleback.ai/compare/avoma-vs-granola.json", "describedBy": "https://circleback.ai/compare/llms.txt" }, "editorialPerspective": "Neutral competitor comparison; Circleback is presented only as a labeled third option.", "verdict": "Avoma is a managed revenue workflow with recordings, CRM sync, and paid intelligence modules. Granola is a personal document-first notepad with no playback library.", "products": [ { "id": "avoma", "name": "Avoma", "shortName": "Avoma", "logoPath": "/marketing/comparisons/logos/avoma.png", "website": "https://www.avoma.com", "tagline": "A revenue-focused meeting platform with scheduling, coaching, forecasting, and free viewers.", "positioning": "Avoma spans meeting assistance, CRM hygiene, scheduling, conversation intelligence, and revenue intelligence. Its modular packaging lets sales teams buy depth, while making total cost and cross-company fit more complicated.", "bestFor": "Customer-facing teams that want notes and CRM sync today, then may add conversation coaching, forecasting, and lead routing without changing platforms.", "lessIdealFor": "Teams prioritizing in-person capture, simple predictable pricing, or a neutral company-wide memory rather than a revenue workflow.", "decisionSummary": { "fit": "A modular revenue suite with notes, coaching, and forecasting", "chooseFor": [ "CRM-heavy sales workflows", "Free viewer access" ], "watchFor": [ "Full revenue stack needs paid add-ons", "In-person speaker labels are limited" ] }, "pricing": { "headline": "Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra", "detail": "Startup is $19/recorder/month with annual billing or $29 month-to-month. Conversation Intelligence and Revenue Intelligence each add $29/selected user/month annually or $35 month-to-month; Lead Router adds $19 annually or $25 month-to-month. Recorder users in a workspace share one base tier. Avoma’s live pricing page currently says Enterprise requires 10 paid seats, while its dedicated minimum-seat help article still says 20, so confirm the minimum in a quote.", "freePlan": "Free viewer users can consume shared content; recording requires a paid recorder seat." }, "strengths": [ "A broad GTM suite spanning scheduling, recording, CRM updates, coaching, forecast, and routing.", "Free viewers let coworkers consume shared meetings without buying a recorder seat.", "Strong CRM-oriented workflows, speaker analytics, playlists, scorecards, and enterprise controls.", "Action items can be detected with owners and deadlines, tracked in task dashboards, prioritized, and synchronized with CRM and project tools.", "Customer meeting data is not used to train AI models; recordings and transcripts can be downloaded in standard formats, and admins can set retention policies." ], "tradeoffs": [ "Conversation Intelligence and Revenue Intelligence are separate add-ons, so the attractive base price is not the full sales-platform price.", "Enterprise has a meaningful recorder-seat minimum. Avoma’s current pricing page says 10 while its dedicated help article says 20, so a smaller team should confirm the requirement before evaluating its governance tier.", "Avoma’s own help center says it does not fully support in-person meetings the way it supports virtual calls; speaker identification can be limited.", "The product model is customer/revenue-centric, which can be awkward for product, engineering, recruiting, and internal meetings." ], "chooseIf": [ "You want a modular revenue platform with scheduling and CRM workflow depth.", "Free viewer access matters and most recorders are customer-facing employees.", "You are comfortable adding paid coaching or forecasting modules as the team matures." ], "features": { "capture": { "summary": "Meeting bot, native cloud options, and bot-free desktop capture", "detail": "Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable.", "level": "strong" }, "platforms": { "summary": "Web and desktop with a mobile app", "detail": "The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute.", "level": "available" }, "inPerson": { "summary": "Possible, with explicit speaker and quality caveats", "detail": "Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation.", "level": "limited" }, "recordings": { "summary": "Audio/video playback, snippets, playlists, and coaching review", "detail": "Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan.", "level": "strong" }, "notesAndSearch": { "summary": "AI notes, search, and assigned action-item dashboards", "detail": "Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on.", "level": "strong" }, "companyMemory": { "summary": "Customer-account and deal context", "detail": "Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department.", "level": "available" }, "sharing": { "summary": "Meeting-type visibility defaults, teams, and free viewers", "detail": "Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical.", "level": "strong" }, "automations": { "summary": "Conditional CRM, task, privacy, scheduling, and routing workflows", "detail": "Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules.", "level": "strong" }, "integrations": { "summary": "Deep CRM and sales-stack integrations", "detail": "Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform.", "level": "strong" }, "agentsAndApi": { "summary": "API for recordings, transcripts, notes, and coaching data", "detail": "Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute.", "level": "available" }, "admin": { "summary": "Strong enterprise controls on upper tiers", "detail": "Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility.", "level": "strong" }, "languages": { "summary": "More than 60 documented languages and dialects", "detail": "Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it.", "level": "strong" } }, "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "label": "Avoma seats and add-ons", "url": "https://help.avoma.com/avoma-pricing-recorder-seats-free-users-add-ons", "note": "Recorder-seat rules, viewer access, add-on prices, and workspace base-tier behavior." }, { "label": "Avoma seat minimums", "url": "https://help.avoma.com/is-there-a-minimum-seat-requirement-for-each-plan", "note": "This help article says Enterprise has a 20-recorder minimum, while the live pricing page says 10; verify the current requirement with Avoma." }, { "label": "Avoma in-person meeting support", "url": "https://help.avoma.com/can-avoma-help-with-an-in-person-meeting", "note": "Official limitations and workarounds for room conversations." }, { "label": "Avoma recording", "url": "https://www.avoma.com/ai-meeting-assistant/meeting-recording-software", "note": "Capture methods, languages, CRM workflow, and retention overview." }, { "label": "Avoma meeting privacy", "url": "https://help.avoma.com/meeting-privacy", "note": "Automatic internal and external defaults plus Private, Primary Team, Organization, and Public access levels." }, { "label": "Avoma organization privacy policies", "url": "https://help.avoma.com/manage-organization-wide-privacy-and-security-settings", "note": "Locked organization defaults for internal and external meeting visibility across participants, teams, or the whole organization." }, { "label": "Avoma API documentation", "url": "https://help.avoma.com/api-documentation", "note": "Recording, transcript, summary, notes, coaching insight, scope, authentication, and rate-limit details." }, { "label": "Avoma action-item tracking", "url": "https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software", "note": "Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization." }, { "label": "Avoma automations", "url": "https://help.avoma.com/understanding-automations-in-avoma", "note": "Organization-level triggers, conditions, plan gates, privacy rules, AI outcomes, CRM updates, and task creation from notes." }, { "label": "Avoma meeting downloads", "url": "https://help.avoma.com/downloading-a-meeting", "note": "Recording downloads and transcript exports in VTT or TXT." }, { "label": "Avoma supported languages", "url": "https://help.avoma.com/does-avoma-support-other-languages", "note": "Official multilingual transcription count and language list." }, { "label": "Avoma AI data handling", "url": "https://help.avoma.com/do-you-use-my-data-to-train-your-models", "note": "Explicit statement that customer data is not used to train AI models." }, { "label": "Avoma data processing addendum", "url": "https://www.avoma.com/data-processing-addendum", "note": "Subprocessor terms, transfer safeguards, and deletion or return within 30 days after service termination." } ] }, { "id": "granola", "name": "Granola", "shortName": "Granola", "logoPath": "/logos/granola.svg", "website": "https://www.granola.ai", "tagline": "A thoughtful, bot-free notepad that blends your notes with a clean AI summary.", "positioning": "Granola is intentionally calm: no meeting bot, no recording library, and a polished collaborative notepad. It now has Windows, iOS, Android, Apple Watch, integrations, an API, and MCP—so the old “Mac-only solo app” framing is wrong—but it remains a personal, document-first layer rather than an automatic company-wide meeting system.", "bestFor": "People and small teams who actively take lightweight notes during calls and want AI to expand them into polished documents without saving audio or video.", "lessIdealFor": "Companies that need recordings and clips, automatic capture, consistent named-speaker transcripts across every device, workspace-enforced sharing, bulk transcript export, service-account agent access, or operational automations across every function.", "decisionSummary": { "fit": "A calm personal notepad without saved recordings", "chooseFor": [ "Writing notes as you meet", "A polished final document" ], "watchFor": [ "Thin notes assume you attended", "No auto-created, assigned action items" ] }, "pricing": { "headline": "Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly", "detail": "Granola currently bills monthly rather than offering an annual discount. Basic is free but only the last 30 days of history remain accessible. Business adds unlimited history, advanced AI, integrations, MCP, API, billing, and user management. Enterprise adds SSO, retention, organization sharing/API controls, training defaults, and participant notifications. A workspace uses one tier and every active member of a paid workspace is a paid seat, although someone who only opens a shared note link does not need a seat.", "freePlan": "Yes, with a rolling 30-day accessible history." }, "strengths": [ "A calm bot-free experience that combines human notes with AI-generated structure.", "No durable source recording: audio is processed for transcription and then deleted, which some privacy-sensitive teams prefer.", "Windows, iOS, Android, Apple Watch, person/company pages, cross-meeting chat, integrations, API, and MCP make it much more capable than early reviews imply.", "Granola can extract source-linked action-item text with owner and date labels, and paid users can route note output into task systems through Zapier." ], "tradeoffs": [ "No replayable audio/video, timestamped moments, or clips after processing.", "Android and Apple Watch now cover in-person capture, but their launch pages do not document the same multi-speaker labeling that Granola explicitly documents for iPhone. iPhone also cannot capture audio from another calling app; integrations and several settings remain desktop-oriented.", "Automatic start for all meetings is still under consideration. Transcript segments can now be copied and redacted, which corrects an older product limitation.", "Bulk CSV export omits transcripts, and admins cannot export the entire workspace; each person exports only their own notes.", "MCP is OAuth-only, has no service-account/API-key path, and cannot directly access Team-space folders. Users must move a note to My Notes and share it explicitly, which changes its default visibility.", "Free and Business accounts permit anonymized customer data to be used for Granola model improvements by default unless users opt out. An administrator-enforced organization-wide opt-out is an Enterprise feature.", "Notes and transcripts are retained indefinitely by default. Configurable transcript retention is Enterprise-only; SSO is also Enterprise-only and documented for organizations with at least 50 seats.", "Granola deliberately aims for a concise collaborative document. In our editorial judgment, the result is often too thin for a coworker who was not in the meeting and needs the notes to stand alone.", "Granola can extract owner and date text into a note, but it does not automatically create and assign native action items to users. Actions remain note content unless a team builds a Zapier handoff; there is no workspace-wide task board with assignees, status, due dates, and completion tracking." ], "chooseIf": [ "You want a notepad first and do not want to retain source recordings.", "Your users are on Mac, Windows, iPhone, Android, or Apple Watch and are happy to start notes themselves.", "The quality and feel of the final note matters more than a large automation and media system." ], "features": { "capture": { "summary": "Manual bot-free desktop, phone, and Apple Watch capture", "detail": "Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting.", "level": "available" }, "platforms": { "summary": "macOS, Windows, iOS, Android, and Apple Watch", "detail": "Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.", "level": "strong" }, "inPerson": { "summary": "Phone, Apple Watch, and laptop room capture", "detail": "The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.", "level": "strong" }, "recordings": { "summary": "No retained audio or video", "detail": "Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.", "level": "not-available" }, "notesAndSearch": { "summary": "Concise attendee notes, extracted actions, and cross-meeting chat", "detail": "Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.", "level": "strong" }, "companyMemory": { "summary": "People and company pages built from calendar contacts", "detail": "Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.", "level": "available" }, "sharing": { "summary": "Private by default; sharing starts with a note or folder", "detail": "Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.", "level": "limited" }, "automations": { "summary": "Folder and manual Zapier triggers; less of a native workflow canvas", "detail": "Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.", "level": "limited" }, "integrations": { "summary": "Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP", "detail": "The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.", "level": "available" }, "agentsAndApi": { "summary": "MCP and API on Business+; material export and scope limits", "detail": "Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.", "level": "available" }, "admin": { "summary": "User management on Business; retention and organization controls on Enterprise", "detail": "SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.", "level": "available" }, "languages": { "summary": "Multilingual transcription", "detail": "Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.", "level": "available" } }, "sources": [ { "label": "Granola pricing", "url": "https://www.granola.ai/pricing", "note": "Basic, Business, and Enterprise prices and feature gates." }, { "label": "Granola subscriptions and billing", "url": "https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing", "note": "30-day free history, workspace privacy, plan uniformity, and removal behavior." }, { "label": "Granola integrations", "url": "https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola", "note": "Notion, Slack, CRM, Zapier, MCP, and API integrations." }, { "label": "Granola Zapier", "url": "https://docs.granola.ai/help-center/sharing/integrations/zapier", "note": "Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations." }, { "label": "Granola action-item extraction", "url": "https://www.granola.ai/blog/meeting-action-items-ai-extraction", "note": "Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes." }, { "label": "Granola workspaces", "url": "https://docs.granola.ai/help-center/workspaces", "note": "Private-by-default notes and team-space collaboration behavior." }, { "label": "Granola sharing controls", "url": "https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls", "note": "Personal link defaults and Enterprise-enforced workspace link restrictions." }, { "label": "Granola note sharing", "url": "https://docs.granola.ai/help-center/sharing/sharing-notes", "note": "No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links." }, { "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." }, { "label": "Granola feature requests", "url": "https://docs.granola.ai/help-center/feature-requests", "note": "Current product-request status, including automatic meeting start." }, { "label": "Granola iOS", "url": "https://docs.granola.ai/help-center/ios/getting-started", "note": "In-person/outbound calls and mobile limitations." }, { "label": "Granola Android launch", "url": "https://www.granola.ai/blog/introducing-granola-for-android", "note": "Android in-person capture and cross-device note access." }, { "label": "Granola Apple Watch launch", "url": "https://www.granola.ai/blog/granola-for-apple-watch", "note": "One-tap in-person capture, reminders, syncing, availability, and watchOS requirement." }, { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." }, { "label": "Granola data export", "url": "https://docs.granola.ai/help-center/sharing/exporting-notes", "note": "Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export." }, { "label": "Granola MCP", "url": "https://docs.granola.ai/help-center/sharing/integrations/mcp", "note": "OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation." }, { "label": "Granola API", "url": "https://docs.granola.ai/introduction", "note": "Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data." }, { "label": "Granola security and data FAQ", "url": "https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs", "note": "Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement." } ] } ], "dimensions": [ { "key": "capture", "label": "Capture options", "lead": "Avoma has broader documented support for capture options.", "analysis": "Avoma: Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable. Granola: Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Meeting bot, native cloud options, and bot-free desktop capture", "detail": "Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable.", "level": "strong", "sources": [ { "label": "Avoma recording", "url": "https://www.avoma.com/ai-meeting-assistant/meeting-recording-software", "note": "Capture methods, languages, CRM workflow, and retention overview." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Manual bot-free desktop, phone, and Apple Watch capture", "detail": "Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting.", "level": "available", "sources": [ { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." }, { "label": "Granola feature requests", "url": "https://docs.granola.ai/help-center/feature-requests", "note": "Current product-request status, including automatic meeting start." } ] } }, { "key": "platforms", "label": "Desktop and mobile", "lead": "Granola has broader documented support for desktop and mobile.", "analysis": "Avoma: The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute. Granola: Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Web and desktop with a mobile app", "detail": "The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute.", "level": "available", "sources": [ { "label": "Avoma recording", "url": "https://www.avoma.com/ai-meeting-assistant/meeting-recording-software", "note": "Capture methods, languages, CRM workflow, and retention overview." }, { "label": "Avoma in-person meeting support", "url": "https://help.avoma.com/can-avoma-help-with-an-in-person-meeting", "note": "Official limitations and workarounds for room conversations." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "macOS, Windows, iOS, Android, and Apple Watch", "detail": "Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.", "level": "strong", "sources": [ { "label": "Granola iOS", "url": "https://docs.granola.ai/help-center/ios/getting-started", "note": "In-person/outbound calls and mobile limitations." }, { "label": "Granola Android launch", "url": "https://www.granola.ai/blog/introducing-granola-for-android", "note": "Android in-person capture and cross-device note access." }, { "label": "Granola Apple Watch launch", "url": "https://www.granola.ai/blog/granola-for-apple-watch", "note": "One-tap in-person capture, reminders, syncing, availability, and watchOS requirement." }, { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." } ] } }, { "key": "inPerson", "label": "In-person capture and speaker labels", "lead": "Granola has broader documented support for in-person capture and speaker labels.", "analysis": "Avoma: Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation. Granola: The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Possible, with explicit speaker and quality caveats", "detail": "Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation.", "level": "limited", "sources": [ { "label": "Avoma in-person meeting support", "url": "https://help.avoma.com/can-avoma-help-with-an-in-person-meeting", "note": "Official limitations and workarounds for room conversations." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Phone, Apple Watch, and laptop room capture", "detail": "The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.", "level": "strong", "sources": [ { "label": "Granola iOS", "url": "https://docs.granola.ai/help-center/ios/getting-started", "note": "In-person/outbound calls and mobile limitations." }, { "label": "Granola Android launch", "url": "https://www.granola.ai/blog/introducing-granola-for-android", "note": "Android in-person capture and cross-device note access." }, { "label": "Granola Apple Watch launch", "url": "https://www.granola.ai/blog/granola-for-apple-watch", "note": "One-tap in-person capture, reminders, syncing, availability, and watchOS requirement." }, { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." } ] } }, { "key": "recordings", "label": "Recordings, playback, and clips", "lead": "Avoma has broader documented support for recordings, playback, and clips.", "analysis": "Avoma: Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan. Granola: Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Audio/video playback, snippets, playlists, and coaching review", "detail": "Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan.", "level": "strong", "sources": [ { "label": "Avoma recording", "url": "https://www.avoma.com/ai-meeting-assistant/meeting-recording-software", "note": "Capture methods, languages, CRM workflow, and retention overview." }, { "label": "Avoma meeting downloads", "url": "https://help.avoma.com/downloading-a-meeting", "note": "Recording downloads and transcript exports in VTT or TXT." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "No retained audio or video", "detail": "Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.", "level": "not-available", "sources": [ { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." } ] } }, { "key": "notesAndSearch", "label": "Notes, action items, and search", "lead": "Both products document broad support for notes, action items, and search, with different scope and plan limits.", "analysis": "Avoma: Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on. Granola: Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.", "productA": { "id": "avoma", "name": "Avoma", "summary": "AI notes, search, and assigned action-item dashboards", "detail": "Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on.", "level": "strong", "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "label": "Avoma action-item tracking", "url": "https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software", "note": "Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Concise attendee notes, extracted actions, and cross-meeting chat", "detail": "Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.", "level": "strong", "sources": [ { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." }, { "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." }, { "label": "Granola action-item extraction", "url": "https://www.granola.ai/blog/meeting-action-items-ai-extraction", "note": "Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes." } ] } }, { "key": "companyMemory", "label": "People, companies, and context", "lead": "Both products support people, companies, and context, with different scope and plan limits.", "analysis": "Avoma: Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department. Granola: Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Customer-account and deal context", "detail": "Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department.", "level": "available", "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "People and company pages built from calendar contacts", "detail": "Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.", "level": "available", "sources": [ { "label": "Granola workspaces", "url": "https://docs.granola.ai/help-center/workspaces", "note": "Private-by-default notes and team-space collaboration behavior." }, { "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." } ] } }, { "key": "sharing", "label": "Automatic sharing and workspace defaults", "lead": "Avoma has broader documented support for automatic sharing and workspace defaults.", "analysis": "Avoma: Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical. Granola: Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Meeting-type visibility defaults, teams, and free viewers", "detail": "Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical.", "level": "strong", "sources": [ { "label": "Avoma meeting privacy", "url": "https://help.avoma.com/meeting-privacy", "note": "Automatic internal and external defaults plus Private, Primary Team, Organization, and Public access levels." }, { "label": "Avoma organization privacy policies", "url": "https://help.avoma.com/manage-organization-wide-privacy-and-security-settings", "note": "Locked organization defaults for internal and external meeting visibility across participants, teams, or the whole organization." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Private by default; sharing starts with a note or folder", "detail": "Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.", "level": "limited", "sources": [ { "label": "Granola workspaces", "url": "https://docs.granola.ai/help-center/workspaces", "note": "Private-by-default notes and team-space collaboration behavior." }, { "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." }, { "label": "Granola sharing controls", "url": "https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls", "note": "Personal link defaults and Enterprise-enforced workspace link restrictions." }, { "label": "Granola note sharing", "url": "https://docs.granola.ai/help-center/sharing/sharing-notes", "note": "No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links." } ] } }, { "key": "automations", "label": "Automations", "lead": "Avoma has broader documented support for automations.", "analysis": "Avoma: Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules. Granola: Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Conditional CRM, task, privacy, scheduling, and routing workflows", "detail": "Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules.", "level": "strong", "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "label": "Avoma automations", "url": "https://help.avoma.com/understanding-automations-in-avoma", "note": "Organization-level triggers, conditions, plan gates, privacy rules, AI outcomes, CRM updates, and task creation from notes." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Folder and manual Zapier triggers; less of a native workflow canvas", "detail": "Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.", "level": "limited", "sources": [ { "label": "Granola integrations", "url": "https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola", "note": "Notion, Slack, CRM, Zapier, MCP, and API integrations." }, { "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." }, { "label": "Granola Zapier", "url": "https://docs.granola.ai/help-center/sharing/integrations/zapier", "note": "Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations." } ] } }, { "key": "integrations", "label": "Integrations", "lead": "Avoma has broader documented support for integrations.", "analysis": "Avoma: Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform. Granola: The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Deep CRM and sales-stack integrations", "detail": "Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform.", "level": "strong", "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "label": "Avoma action-item tracking", "url": "https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software", "note": "Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP", "detail": "The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.", "level": "available", "sources": [ { "label": "Granola integrations", "url": "https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola", "note": "Notion, Slack, CRM, Zapier, MCP, and API integrations." }, { "label": "Granola Zapier", "url": "https://docs.granola.ai/help-center/sharing/integrations/zapier", "note": "Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations." } ] } }, { "key": "agentsAndApi", "label": "API, MCP, CLI, and data portability", "lead": "Both products support API, MCP, CLI, and data portability, with different scope and plan limits.", "analysis": "Avoma: Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute. Granola: Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.", "productA": { "id": "avoma", "name": "Avoma", "summary": "API for recordings, transcripts, notes, and coaching data", "detail": "Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute.", "level": "available", "sources": [ { "label": "Avoma API documentation", "url": "https://help.avoma.com/api-documentation", "note": "Recording, transcript, summary, notes, coaching insight, scope, authentication, and rate-limit details." }, { "label": "Avoma meeting downloads", "url": "https://help.avoma.com/downloading-a-meeting", "note": "Recording downloads and transcript exports in VTT or TXT." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "MCP and API on Business+; material export and scope limits", "detail": "Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.", "level": "available", "sources": [ { "label": "Granola MCP", "url": "https://docs.granola.ai/help-center/sharing/integrations/mcp", "note": "OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation." }, { "label": "Granola API", "url": "https://docs.granola.ai/introduction", "note": "Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data." }, { "label": "Granola data export", "url": "https://docs.granola.ai/help-center/sharing/exporting-notes", "note": "Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export." } ] } }, { "key": "admin", "label": "Security, privacy, and admin", "lead": "Avoma has broader documented support for security, privacy, and admin.", "analysis": "Avoma: Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility. Granola: SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.", "productA": { "id": "avoma", "name": "Avoma", "summary": "Strong enterprise controls on upper tiers", "detail": "Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility.", "level": "strong", "sources": [ { "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "label": "Avoma seat minimums", "url": "https://help.avoma.com/is-there-a-minimum-seat-requirement-for-each-plan", "note": "This help article says Enterprise has a 20-recorder minimum, while the live pricing page says 10; verify the current requirement with Avoma." }, { "label": "Avoma AI data handling", "url": "https://help.avoma.com/do-you-use-my-data-to-train-your-models", "note": "Explicit statement that customer data is not used to train AI models." }, { "label": "Avoma data processing addendum", "url": "https://www.avoma.com/data-processing-addendum", "note": "Subprocessor terms, transfer safeguards, and deletion or return within 30 days after service termination." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "User management on Business; retention and organization controls on Enterprise", "detail": "SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.", "level": "available", "sources": [ { "label": "Granola pricing", "url": "https://www.granola.ai/pricing", "note": "Basic, Business, and Enterprise prices and feature gates." }, { "label": "Granola subscriptions and billing", "url": "https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing", "note": "30-day free history, workspace privacy, plan uniformity, and removal behavior." }, { "label": "Granola security and data FAQ", "url": "https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs", "note": "Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement." } ] } }, { "key": "languages", "label": "Languages", "lead": "Avoma has broader documented support for languages.", "analysis": "Avoma: Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it. Granola: Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.", "productA": { "id": "avoma", "name": "Avoma", "summary": "More than 60 documented languages and dialects", "detail": "Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it.", "level": "strong", "sources": [ { "label": "Avoma supported languages", "url": "https://help.avoma.com/does-avoma-support-other-languages", "note": "Official multilingual transcription count and language list." } ] }, "productB": { "id": "granola", "name": "Granola", "summary": "Multilingual transcription", "detail": "Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.", "level": "available", "sources": [ { "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." } ] } } ], "directComparison": null, "thirdOption": { "product": { "id": "circleback", "name": "Circleback", "shortName": "Circleback", "logoPath": "/logos/circleback_square.png", "website": "https://circleback.ai", "tagline": "Every meeting becomes useful company memory.", "positioning": "Circleback turns online meetings, in-person conversations, and imported calls into one shared company memory. Record with a bot, with the botless desktop app, from an iPhone or Android phone, or on Apple Watch. Every route produces the same speaker-labeled record, detailed notes designed to stand alone, and automatically assigned action items. Sharing rules and automations carry the useful parts into the teams and tools that need them. Circleback is built for people and AI agents: the complete meeting record available to a person is also available programmatically through its API, MCP, and CLI.", "bestFor": "Companies that want one shared meeting system across sales, product, engineering, recruiting, customer success, and leadership—with automatic sharing, function-specific workflows, and complete data for people, agents, and their own software.", "lessIdealFor": "A team that only wants a cheap transcript now and then, or a sales organization buying mainly for forecasting and rep coaching.", "decisionSummary": { "fit": "Every meeting becomes shared, useful company memory", "chooseFor": [ "Detailed notes; always speaker-labeled", "People and AI agents; leading security" ], "watchFor": [ "Paid plans are per user", "Not a forecasting suite" ] }, "pricing": { "headline": "Free; Pro from $15/user/month annually; Business from $25/user/month annually; Enterprise $35/user/month, billed annually", "detail": "Free includes unlimited meetings and members with 30 days of meeting and recording history, limited automations, and API, MCP, and CLI access. Pro adds automations with all integrations, including Notion, HubSpot, Salesforce, Attio, webhooks, and many more apps, plus custom AI insights. Paid prices are per user/month: Pro is $15 with annual billing or $18 month-to-month; Business is $25 or $29; Enterprise is $35 with annual billing only. See https://circleback.ai/pricing for current plan packaging.", "freePlan": "Free includes unlimited meetings and members, with 30 days of meeting and recording history, limited automations, and API, MCP, and CLI access." }, "strengths": [ "Online, in-person, phone, desktop, mobile, Watch, bot, and botless capture all produce a speaker-labeled transcript; every route can keep its recording or discard it after notes are made.", "The notes are detailed enough to stand alone, while automatically assigned action items stay trackable across the workspace and can become issues in Linear or another work tracker.", "Conditional automatic sharing, company context, free viewers, enforced defaults, and actions in connected apps make each meeting useful beyond the person who recorded it.", "Circleback is built for people and AI agents. The complete meeting record available to a person—including the recording, full speaker-labeled transcript, notes, action items, attendees, people, and companies—is also available programmatically through the public API, MCP, and CLI.", "Industry-leading security practices include encryption at rest and in transit, SOC 2 Type II, EU-U.S. Data Privacy Framework certification, GDPR support, and HIPAA compliance. Customer data is never used to train models, and an external infrastructure pentest report is available through the security portal." ], "tradeoffs": [ "The Free plan has shorter history and limited automations. Pro adds automations with all integrations, including Notion, HubSpot, Salesforce, Attio, webhooks, and many more apps, plus custom AI insights. A solo user who only wants occasional transcripts may find a more generous free recorder elsewhere.", "It is not a sales forecasting suite. Gong goes further on deal inspection, rep coaching, and forecasting.", "It is not a live meeting coach. Read AI goes further on real-time engagement and sentiment signals, while Krisp specializes in cleaning up audio before it reaches the transcript.", "Circleback’s primary processing operations are in the United States. A company with a hard regional-hosting or on-premises requirement should confirm fit during security review." ], "chooseIf": [ "You want the same speaker-labeled record from an online call, a room, a phone recording, or your Watch.", "You want notes designed to stand alone and follow-through that does not disappear inside each meeting: assigned action items, one workspace-wide list, and a path into your issue tracker.", "You want Circleback to look things up and do the next step in the apps where your team works.", "You want coworkers, ChatGPT, Claude, other agents, and your own tools to use the same company context." ], "features": { "capture": { "summary": "Any meeting, with the same speaker-labeled result", "detail": "Use the meeting bot for scheduled Zoom, Google Meet, Teams, and Webex calls; record locally from macOS or Windows with no bot; use iPhone, Android, or Apple Watch in person; or import a phone call or existing file. Whichever path you take, Circleback processes it into a speaker-labeled transcript, notes, and action items in the same workspace.", "level": "strong" }, "platforms": { "summary": "Web, macOS, Windows, iOS, Android, and Apple Watch", "detail": "Desktop apps handle bot-free system audio and video. The iOS and Android apps record in-person conversations and include Assistant. Apple Watch can record from your wrist without the iPhone nearby, then sends the meeting through the same transcription and notes pipeline.", "level": "strong" }, "inPerson": { "summary": "Phone, desktop, or Watch—with speaker labels", "detail": "Record an in-person meeting from iOS, Android, macOS, Windows, or Apple Watch. Circleback separates and labels the speakers instead of returning one undifferentiated wall of text. Imported phone recordings get the same treatment.", "level": "strong" }, "recordings": { "summary": "A recording when you want one; notes-only when you do not", "detail": "Every capture route can keep the source recording with the meeting. Play it beside the transcript, download it, link to a moment, or make a clip. If you only want notes and the speaker-labeled transcript, turn recording storage off.", "level": "strong" }, "notesAndSearch": { "summary": "Detailed standalone notes, assigned action items, and cited search", "detail": "Our editorial judgment is that Circleback’s notes are more detailed and need less transcript archaeology than the short recaps common in meeting tools. It automatically creates action items, assigns each one to an owner when the conversation makes the owner clear, and gathers work from every meeting in a workspace-wide view where it can be filtered and marked done. Custom insights extract the fields a team cares about, while Assistant searches meetings and connected email with citations.", "level": "strong" }, "companyMemory": { "summary": "A shared company memory, not isolated meeting pages", "detail": "Person and company pages combine rolling summaries, relationship timelines, emails, meetings, attendees, and upcoming events. Search and Assistant work across that context, so a conversation stays useful to the next person and the next team.", "level": "strong" }, "sharing": { "summary": "Conditional automatic sharing with workspace safeguards", "detail": "Automations can share matching meetings with specific people, teams, or the whole workspace based on titles, participants, invitee emails or domains, tags, and combined conditions. Admins can set or enforce default sharing access while members retain explicit controls for private or sensitive conversations.", "level": "strong" }, "automations": { "summary": "One automation layer for every function", "detail": "Run actions when meetings match conditions, extract the fields each team cares about, share notes, and route the result into the system where work happens. Sales can update the CRM; product and research can collect themes; engineering can open assigned issues in Linear or another tracker; recruiting and customer teams can route structured follow-up. Automations also post to Slack, call webhooks, and re-run against older meetings.", "level": "strong" }, "integrations": { "summary": "Search other apps, then do the work there", "detail": "Circleback Assistant can look up context and take actions in tools such as Linear, Notion, Asana, HubSpot, PostHog, Attio, Ashby, and Intercom. Automations can create Linear issues from assigned meeting action items, write action items to monday.com, and send outcomes to Slack, Salesforce, Zoho, and more. Zapier, Make, webhooks, and custom MCP servers cover the long tail.", "level": "strong" }, "agentsAndApi": { "summary": "The same complete meeting data for people and AI agents", "detail": "Circleback is built for people and AI agents. The complete meeting record a person can access—its full speaker-labeled transcript, recording, notes, action items, metadata, attendees, and related people and companies—is also available programmatically through the public API, MCP, and CLI. The API also supports action-item updates. MCP and CLI are read-only and add search and retrieval across meetings, transcripts, action items, calendars, email, people, companies, and tags. Use the stack from ChatGPT or Claude, build internal tools, or receive meeting payloads by webhook.", "level": "strong" }, "admin": { "summary": "Industry-leading security, privacy, and governance", "detail": "Customer data is encrypted at rest and in transit and never used to train models. Circleback is SOC 2 Type II, certified under the EU-U.S. Data Privacy Framework, supports GDPR obligations, and is HIPAA-compliant with BAAs available. The security portal includes compliance materials and an external infrastructure pentest report. Available controls include single sign-on (SAML or OIDC) and SCIM provisioning, configurable data retention and recording storage, enforced workspace and sharing settings, teams and roles, domain and API key access controls, centralized billing, usage reporting, and free viewer seats.", "level": "strong" }, "languages": { "summary": "100+ transcription languages", "detail": "Users can choose from more than 100 meeting languages and separately control the output language used for generated notes.", "level": "strong" } }, "sources": [ { "label": "Circleback product guide", "url": "https://circleback.ai/llms.txt", "note": "Capture modes, apps, search, automations, integrations, recordings, MCP, CLI, webhooks, and security resources." }, { "label": "Circleback pricing", "url": "https://circleback.ai/pricing", "note": "Current plan prices, included features, Business controls, Enterprise options, and free viewer seats." }, { "label": "Circleback recording guide", "url": "https://support.circleback.ai/en/articles/11090138-getting-started-with-recording", "note": "Desktop, mobile, bot, and import capture paths for online and in-person conversations." }, { "label": "Circleback optional recording storage", "url": "https://support.circleback.ai/en/articles/10581965-configure-whether-meeting-recordings-are-saved", "note": "Keep notes, action items, transcript, and insights while disabling stored audio and video." }, { "label": "Circleback mobile and Apple Watch apps", "url": "https://circleback.ai/mobile", "note": "iOS, Android, and Apple Watch capture for in-person meetings and conversations." }, { "label": "Circleback public API", "url": "https://circleback.ai/docs/api", "note": "Programmatic access to the complete meeting record available in Circleback, including notes, action items, transcripts, recordings, people, and companies." }, { "label": "Circleback MCP documentation", "url": "https://support.circleback.ai/en/articles/13249081-circleback-mcp", "note": "Read-only access from ChatGPT, Claude, Cursor, Codex, and other MCP clients to meetings, transcripts, action items, people, companies, calendar, email, and tags." }, { "label": "Circleback CLI documentation", "url": "https://support.circleback.ai/en/articles/14677613-circleback-cli", "note": "Command-line and JSON access to meetings, speaker-labeled transcripts, action items, calendars, email, people, companies, and cross-meeting action-item search." }, { "label": "Circleback Assistant connectors", "url": "https://support.circleback.ai/en/articles/13615023-ask-circleback-assistant", "note": "Search and take action in connected work apps from Circleback Assistant." }, { "label": "Circleback automatic sharing", "url": "https://support.circleback.ai/en/articles/10460582-automatically-share-meetings-with-your-workspace", "note": "Conditional sharing by meeting title, participants, invitee emails or domains, and tags to people, teams, or the workspace." }, { "label": "Circleback enforced workspace settings", "url": "https://support.circleback.ai/en/articles/11095989-default-and-enforced-workspace-settings", "note": "Admin-controlled defaults for sharing access, recording storage, joining preferences, and other meeting settings." }, { "label": "Circleback security and data processing", "url": "https://circleback.ai/dpa", "note": "Retention responsibilities, subprocessors, and United States primary processing operations." }, { "label": "Circleback security overview", "url": "https://support.circleback.ai/en/articles/10460553-security", "note": "Encryption at rest and in transit, SOC 2 Type II, no-training commitment, GDPR support, HIPAA compliance and BAA availability, EU-U.S. Data Privacy Framework certification, and an external infrastructure pentest." }, { "label": "Circleback security portal", "url": "https://security.circleback.ai/", "note": "Compliance materials, security controls, subprocessors, and an external infrastructure pentest report." }, { "label": "Circleback action items in Linear", "url": "https://support.circleback.ai/en/articles/13622158-integrate-with-linear", "note": "Automatically create Linear issues from meeting action items and preserve the matched assignee." } ] }, "label": "A third option to consider" }, "faqs": [ { "question": "Which is better: Avoma or Granola?", "answer": "Avoma is a managed revenue workflow with recordings, CRM sync, and paid intelligence modules. Granola is a personal document-first notepad with no playback library." }, { "question": "Which is less expensive, Avoma or Granola?", "answer": "Avoma: Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra. Granola: Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly. Compare the paid seats, included usage, recording access, and admin features you actually need." }, { "question": "Can Avoma and Granola record without a bot?", "answer": "Avoma: Meeting bot, native cloud options, and bot-free desktop capture. Granola: Manual bot-free desktop, phone, and Apple Watch capture. The useful check is whether your required capture mode keeps video, a recording, and speaker names." }, { "question": "Which is better for a whole company?", "answer": "First ask who gets each note automatically; otherwise useful context stays with the recorder. Then compare permissions, retention, and enforced defaults. Avoma: Meeting-type visibility defaults, teams, and free viewers. Granola: Private by default; sharing starts with a note or folder." }, { "question": "Can I access and move the full meeting data?", "answer": "Avoma: API for recordings, transcripts, notes, and coaching data. Granola: MCP and API on Business+; material export and scope limits. Check the selected plan, authentication model, transcript scope, export format, and retention window for the workflow you need." }, { "question": "How was this comparison researched?", "answer": "We use first-party pricing pages, product pages, help docs, and release notes for both products. The sources are linked below." } ], "variableMeasured": [ "Capture options", "Desktop and mobile", "In-person capture and speaker labels", "Recordings, playback, and clips", "Notes, action items, and search", "People, companies, and context", "Automatic sharing and workspace defaults", "Automations", "Integrations", "API, MCP, CLI, and data portability", "Security, privacy, and admin", "Languages" ], "sources": [ { "productId": "avoma", "productName": "Avoma", "label": "Avoma pricing", "url": "https://www.avoma.com/pricing", "note": "Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma seats and add-ons", "url": "https://help.avoma.com/avoma-pricing-recorder-seats-free-users-add-ons", "note": "Recorder-seat rules, viewer access, add-on prices, and workspace base-tier behavior." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma seat minimums", "url": "https://help.avoma.com/is-there-a-minimum-seat-requirement-for-each-plan", "note": "This help article says Enterprise has a 20-recorder minimum, while the live pricing page says 10; verify the current requirement with Avoma." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma in-person meeting support", "url": "https://help.avoma.com/can-avoma-help-with-an-in-person-meeting", "note": "Official limitations and workarounds for room conversations." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma recording", "url": "https://www.avoma.com/ai-meeting-assistant/meeting-recording-software", "note": "Capture methods, languages, CRM workflow, and retention overview." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma meeting privacy", "url": "https://help.avoma.com/meeting-privacy", "note": "Automatic internal and external defaults plus Private, Primary Team, Organization, and Public access levels." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma organization privacy policies", "url": "https://help.avoma.com/manage-organization-wide-privacy-and-security-settings", "note": "Locked organization defaults for internal and external meeting visibility across participants, teams, or the whole organization." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma API documentation", "url": "https://help.avoma.com/api-documentation", "note": "Recording, transcript, summary, notes, coaching insight, scope, authentication, and rate-limit details." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma action-item tracking", "url": "https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software", "note": "Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma automations", "url": "https://help.avoma.com/understanding-automations-in-avoma", "note": "Organization-level triggers, conditions, plan gates, privacy rules, AI outcomes, CRM updates, and task creation from notes." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma meeting downloads", "url": "https://help.avoma.com/downloading-a-meeting", "note": "Recording downloads and transcript exports in VTT or TXT." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma supported languages", "url": "https://help.avoma.com/does-avoma-support-other-languages", "note": "Official multilingual transcription count and language list." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma AI data handling", "url": "https://help.avoma.com/do-you-use-my-data-to-train-your-models", "note": "Explicit statement that customer data is not used to train AI models." }, { "productId": "avoma", "productName": "Avoma", "label": "Avoma data processing addendum", "url": "https://www.avoma.com/data-processing-addendum", "note": "Subprocessor terms, transfer safeguards, and deletion or return within 30 days after service termination." }, { "productId": "granola", "productName": "Granola", "label": "Granola pricing", "url": "https://www.granola.ai/pricing", "note": "Basic, Business, and Enterprise prices and feature gates." }, { "productId": "granola", "productName": "Granola", "label": "Granola subscriptions and billing", "url": "https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing", "note": "30-day free history, workspace privacy, plan uniformity, and removal behavior." }, { "productId": "granola", "productName": "Granola", "label": "Granola integrations", "url": "https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola", "note": "Notion, Slack, CRM, Zapier, MCP, and API integrations." }, { "productId": "granola", "productName": "Granola", "label": "Granola Zapier", "url": "https://docs.granola.ai/help-center/sharing/integrations/zapier", "note": "Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations." }, { "productId": "granola", "productName": "Granola", "label": "Granola action-item extraction", "url": "https://www.granola.ai/blog/meeting-action-items-ai-extraction", "note": "Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes." }, { "productId": "granola", "productName": "Granola", "label": "Granola workspaces", "url": "https://docs.granola.ai/help-center/workspaces", "note": "Private-by-default notes and team-space collaboration behavior." }, { "productId": "granola", "productName": "Granola", "label": "Granola sharing controls", "url": "https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls", "note": "Personal link defaults and Enterprise-enforced workspace link restrictions." }, { "productId": "granola", "productName": "Granola", "label": "Granola note sharing", "url": "https://docs.granola.ai/help-center/sharing/sharing-notes", "note": "No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links." }, { "productId": "granola", "productName": "Granola", "label": "Granola spaces and folders", "url": "https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders", "note": "Shared folders, recurring-meeting auto-add, and automatic posting to connected tools." }, { "productId": "granola", "productName": "Granola", "label": "Granola feature requests", "url": "https://docs.granola.ai/help-center/feature-requests", "note": "Current product-request status, including automatic meeting start." }, { "productId": "granola", "productName": "Granola", "label": "Granola iOS", "url": "https://docs.granola.ai/help-center/ios/getting-started", "note": "In-person/outbound calls and mobile limitations." }, { "productId": "granola", "productName": "Granola", "label": "Granola Android launch", "url": "https://www.granola.ai/blog/introducing-granola-for-android", "note": "Android in-person capture and cross-device note access." }, { "productId": "granola", "productName": "Granola", "label": "Granola Apple Watch launch", "url": "https://www.granola.ai/blog/granola-for-apple-watch", "note": "One-tap in-person capture, reminders, syncing, availability, and watchOS requirement." }, { "productId": "granola", "productName": "Granola", "label": "Granola transcription", "url": "https://docs.granola.ai/help-center/taking-notes/transcription", "note": "Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support." }, { "productId": "granola", "productName": "Granola", "label": "Granola data export", "url": "https://docs.granola.ai/help-center/sharing/exporting-notes", "note": "Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export." }, { "productId": "granola", "productName": "Granola", "label": "Granola MCP", "url": "https://docs.granola.ai/help-center/sharing/integrations/mcp", "note": "OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation." }, { "productId": "granola", "productName": "Granola", "label": "Granola API", "url": "https://docs.granola.ai/introduction", "note": "Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data." }, { "productId": "granola", "productName": "Granola", "label": "Granola security and data FAQ", "url": "https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs", "note": "Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement." } ], "methodology": { "approach": "First-party pricing, product documentation, help-center articles, and release notes. Capability levels describe documented breadth, not overall product quality. Competitor strengths and material plan or capture-mode limits are both included. No pay-to-play rankings.", "ratingLabels": { "strong": "Broad support", "available": "Available with limits", "limited": "Narrow or indirect", "not-available": "Not documented" }, "ratingScale": { "strong": "Broad native support across the product or relevant paid plans.", "available": "Documented support with meaningful scope, mode, or plan limits.", "limited": "Narrow, indirect, beta, or substantially plan-gated support.", "not-available": "No current first-party documentation for a native option." }, "claimLevelEvidence": "Each feature dimension includes the exact first-party sources used for both products.", "limitations": "Prices and features change. Check the linked sources and test both products on real calls." } }