# Avoma vs Granola: pricing, features, and which is better

> Avoma and Granola compared across pricing, capture, speaker labels, recordings, notes, sharing, automations, integrations, AI-agent access, and administration.

- Canonical HTML: https://circleback.ai/compare/avoma-vs-granola
- Structured JSON: https://circleback.ai/compare/avoma-vs-granola.json
- Comparison directory: https://circleback.ai/compare
- Language: en-US
- Editorial perspective: Neutral competitor comparison. Circleback appears only as a clearly labeled third option.

## Short answer

Avoma is a managed revenue workflow with recordings, CRM sync, and paid intelligence modules. Granola is a personal document-first notepad with no playback library.

The useful buying test is to run both products on the same external call, internal planning session, and noisy in-person meeting. Compare the result, the sharing defaults, and the work that still has to happen by hand.

## Avoma at a glance

Avoma spans meeting assistance, CRM hygiene, scheduling, conversation intelligence, and revenue intelligence. Its modular packaging lets sales teams buy depth, while making total cost and cross-company fit more complicated.

**Best for:** Customer-facing teams that want notes and CRM sync today, then may add conversation coaching, forecasting, and lead routing without changing platforms.

**Less ideal for:** Teams prioritizing in-person capture, simple predictable pricing, or a neutral company-wide memory rather than a revenue workflow.

**Price:** Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra

Startup is $19/recorder/month with annual billing or $29 month-to-month. Conversation Intelligence and Revenue Intelligence each add $29/selected user/month annually or $35 month-to-month; Lead Router adds $19 annually or $25 month-to-month. Recorder users in a workspace share one base tier. Avoma’s live pricing page currently says Enterprise requires 10 paid seats, while its dedicated minimum-seat help article still says 20, so confirm the minimum in a quote.

**Free option:** Free viewer users can consume shared content; recording requires a paid recorder seat.

### Avoma strengths

- A broad GTM suite spanning scheduling, recording, CRM updates, coaching, forecast, and routing.
- Free viewers let coworkers consume shared meetings without buying a recorder seat.
- Strong CRM-oriented workflows, speaker analytics, playlists, scorecards, and enterprise controls.
- Action items can be detected with owners and deadlines, tracked in task dashboards, prioritized, and synchronized with CRM and project tools.
- Customer meeting data is not used to train AI models; recordings and transcripts can be downloaded in standard formats, and admins can set retention policies.

### Avoma tradeoffs

- Conversation Intelligence and Revenue Intelligence are separate add-ons, so the attractive base price is not the full sales-platform price.
- Enterprise has a meaningful recorder-seat minimum. Avoma’s current pricing page says 10 while its dedicated help article says 20, so a smaller team should confirm the requirement before evaluating its governance tier.
- Avoma’s own help center says it does not fully support in-person meetings the way it supports virtual calls; speaker identification can be limited.
- The product model is customer/revenue-centric, which can be awkward for product, engineering, recruiting, and internal meetings.

### Choose Avoma when

- You want a modular revenue platform with scheduling and CRM workflow depth.
- Free viewer access matters and most recorders are customer-facing employees.
- You are comfortable adding paid coaching or forecasting modules as the team matures.

## Granola at a glance

Granola is intentionally calm: no meeting bot, no recording library, and a polished collaborative notepad. It now has Windows, iOS, Android, Apple Watch, integrations, an API, and MCP—so the old “Mac-only solo app” framing is wrong—but it remains a personal, document-first layer rather than an automatic company-wide meeting system.

**Best for:** People and small teams who actively take lightweight notes during calls and want AI to expand them into polished documents without saving audio or video.

**Less ideal for:** Companies that need recordings and clips, automatic capture, consistent named-speaker transcripts across every device, workspace-enforced sharing, bulk transcript export, service-account agent access, or operational automations across every function.

**Price:** Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly

Granola currently bills monthly rather than offering an annual discount. Basic is free but only the last 30 days of history remain accessible. Business adds unlimited history, advanced AI, integrations, MCP, API, billing, and user management. Enterprise adds SSO, retention, organization sharing/API controls, training defaults, and participant notifications. A workspace uses one tier and every active member of a paid workspace is a paid seat, although someone who only opens a shared note link does not need a seat.

**Free option:** Yes, with a rolling 30-day accessible history.

### Granola strengths

- A calm bot-free experience that combines human notes with AI-generated structure.
- No durable source recording: audio is processed for transcription and then deleted, which some privacy-sensitive teams prefer.
- Windows, iOS, Android, Apple Watch, person/company pages, cross-meeting chat, integrations, API, and MCP make it much more capable than early reviews imply.
- Granola can extract source-linked action-item text with owner and date labels, and paid users can route note output into task systems through Zapier.

### Granola tradeoffs

- No replayable audio/video, timestamped moments, or clips after processing.
- Android and Apple Watch now cover in-person capture, but their launch pages do not document the same multi-speaker labeling that Granola explicitly documents for iPhone. iPhone also cannot capture audio from another calling app; integrations and several settings remain desktop-oriented.
- Automatic start for all meetings is still under consideration. Transcript segments can now be copied and redacted, which corrects an older product limitation.
- Bulk CSV export omits transcripts, and admins cannot export the entire workspace; each person exports only their own notes.
- MCP is OAuth-only, has no service-account/API-key path, and cannot directly access Team-space folders. Users must move a note to My Notes and share it explicitly, which changes its default visibility.
- Free and Business accounts permit anonymized customer data to be used for Granola model improvements by default unless users opt out. An administrator-enforced organization-wide opt-out is an Enterprise feature.
- Notes and transcripts are retained indefinitely by default. Configurable transcript retention is Enterprise-only; SSO is also Enterprise-only and documented for organizations with at least 50 seats.
- Granola deliberately aims for a concise collaborative document. In our editorial judgment, the result is often too thin for a coworker who was not in the meeting and needs the notes to stand alone.
- Granola can extract owner and date text into a note, but it does not automatically create and assign native action items to users. Actions remain note content unless a team builds a Zapier handoff; there is no workspace-wide task board with assignees, status, due dates, and completion tracking.

### Choose Granola when

- You want a notepad first and do not want to retain source recordings.
- Your users are on Mac, Windows, iPhone, Android, or Apple Watch and are happy to start notes themselves.
- The quality and feel of the final note matters more than a large automation and media system.

## Feature comparison

| What matters | Avoma | Granola |
| --- | --- | --- |
| Capture options | Broad support — Meeting bot, native cloud options, and bot-free desktop capture. Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable. | Available with limits — Manual bot-free desktop, phone, and Apple Watch capture. Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting. |
| Desktop and mobile | Available with limits — Web and desktop with a mobile app. The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute. | Broad support — macOS, Windows, iOS, Android, and Apple Watch. Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented. |
| In-person capture and speaker labels | Narrow or indirect — Possible, with explicit speaker and quality caveats. Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation. | Broad support — Phone, Apple Watch, and laptop room capture. The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone. |
| Recordings, playback, and clips | Broad support — Audio/video playback, snippets, playlists, and coaching review. Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan. | Not documented — No retained audio or video. Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review. |
| Notes, action items, and search | Broad support — AI notes, search, and assigned action-item dashboards. Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on. | Broad support — Concise attendee notes, extracted actions, and cross-meeting chat. Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback. |
| People, companies, and context | Available with limits — Customer-account and deal context. Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department. | Available with limits — People and company pages built from calendar contacts. Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen. |
| Automatic sharing and workspace defaults | Broad support — Meeting-type visibility defaults, teams, and free viewers. Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical. | Narrow or indirect — Private by default; sharing starts with a note or folder. Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams. |
| Automations | Broad support — Conditional CRM, task, privacy, scheduling, and routing workflows. Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules. | Narrow or indirect — Folder and manual Zapier triggers; less of a native workflow canvas. Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself. |
| Integrations | Broad support — Deep CRM and sales-stack integrations. Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform. | Available with limits — Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP. The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries. |
| API, MCP, CLI, and data portability | Available with limits — API for recordings, transcripts, notes, and coaching data. Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute. | Available with limits — MCP and API on Business+; material export and scope limits. Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete. |
| Security, privacy, and admin | Broad support — Strong enterprise controls on upper tiers. Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility. | Available with limits — User management on Business; retention and organization controls on Enterprise. SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export. |
| Languages | Broad support — More than 60 documented languages and dialects. Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it. | Available with limits — Multilingual transcription. Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls. |

Ratings describe documented breadth rather than overall product quality:

- **Broad support:** Broad native support across the product or relevant paid plans.
- **Available with limits:** Documented support with meaningful scope, mode, or plan limits.
- **Narrow or indirect:** Narrow, indirect, beta, or substantially plan-gated support.
- **Not documented:** No current first-party documentation for a native option.

## Detailed analysis

### Capture options

**Avoma has broader documented support for capture options.**

**Avoma:** Meeting bot, native cloud options, and bot-free desktop capture. Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable.

Evidence: [Avoma recording](https://www.avoma.com/ai-meeting-assistant/meeting-recording-software).

**Granola:** Manual bot-free desktop, phone, and Apple Watch capture. Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting.

Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription), [Granola feature requests](https://docs.granola.ai/help-center/feature-requests).

### Desktop and mobile

**Granola has broader documented support for desktop and mobile.**

**Avoma:** Web and desktop with a mobile app. The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute.

Evidence: [Avoma recording](https://www.avoma.com/ai-meeting-assistant/meeting-recording-software), [Avoma in-person meeting support](https://help.avoma.com/can-avoma-help-with-an-in-person-meeting).

**Granola:** macOS, Windows, iOS, Android, and Apple Watch. Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.

Evidence: [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started), [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android), [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch), [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription).

### In-person capture and speaker labels

**Granola has broader documented support for in-person capture and speaker labels.**

**Avoma:** Possible, with explicit speaker and quality caveats. Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation.

Evidence: [Avoma in-person meeting support](https://help.avoma.com/can-avoma-help-with-an-in-person-meeting).

**Granola:** Phone, Apple Watch, and laptop room capture. The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.

Evidence: [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started), [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android), [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch), [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription).

### Recordings, playback, and clips

**Avoma has broader documented support for recordings, playback, and clips.**

**Avoma:** Audio/video playback, snippets, playlists, and coaching review. Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan.

Evidence: [Avoma recording](https://www.avoma.com/ai-meeting-assistant/meeting-recording-software), [Avoma meeting downloads](https://help.avoma.com/downloading-a-meeting).

**Granola:** No retained audio or video. Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.

Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription).

### Notes, action items, and search

**Both products document broad support for notes, action items, and search, with different scope and plan limits.**

**Avoma:** AI notes, search, and assigned action-item dashboards. Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on.

Evidence: [Avoma pricing](https://www.avoma.com/pricing), [Avoma action-item tracking](https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software).

**Granola:** Concise attendee notes, extracted actions, and cross-meeting chat. Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.

Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola action-item extraction](https://www.granola.ai/blog/meeting-action-items-ai-extraction).

### People, companies, and context

**Both products support people, companies, and context, with different scope and plan limits.**

**Avoma:** Customer-account and deal context. Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department.

Evidence: [Avoma pricing](https://www.avoma.com/pricing).

**Granola:** People and company pages built from calendar contacts. Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.

Evidence: [Granola workspaces](https://docs.granola.ai/help-center/workspaces), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders).

### Automatic sharing and workspace defaults

**Avoma has broader documented support for automatic sharing and workspace defaults.**

**Avoma:** Meeting-type visibility defaults, teams, and free viewers. Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical.

Evidence: [Avoma meeting privacy](https://help.avoma.com/meeting-privacy), [Avoma organization privacy policies](https://help.avoma.com/manage-organization-wide-privacy-and-security-settings).

**Granola:** Private by default; sharing starts with a note or folder. Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.

Evidence: [Granola workspaces](https://docs.granola.ai/help-center/workspaces), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola sharing controls](https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls), [Granola note sharing](https://docs.granola.ai/help-center/sharing/sharing-notes).

### Automations

**Avoma has broader documented support for automations.**

**Avoma:** Conditional CRM, task, privacy, scheduling, and routing workflows. Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules.

Evidence: [Avoma pricing](https://www.avoma.com/pricing), [Avoma automations](https://help.avoma.com/understanding-automations-in-avoma).

**Granola:** Folder and manual Zapier triggers; less of a native workflow canvas. Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.

Evidence: [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier).

### Integrations

**Avoma has broader documented support for integrations.**

**Avoma:** Deep CRM and sales-stack integrations. Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform.

Evidence: [Avoma pricing](https://www.avoma.com/pricing), [Avoma action-item tracking](https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software).

**Granola:** Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP. The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.

Evidence: [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola), [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier).

### API, MCP, CLI, and data portability

**Both products support API, MCP, CLI, and data portability, with different scope and plan limits.**

**Avoma:** API for recordings, transcripts, notes, and coaching data. Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute.

Evidence: [Avoma API documentation](https://help.avoma.com/api-documentation), [Avoma meeting downloads](https://help.avoma.com/downloading-a-meeting).

**Granola:** MCP and API on Business+; material export and scope limits. Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.

Evidence: [Granola MCP](https://docs.granola.ai/help-center/sharing/integrations/mcp), [Granola API](https://docs.granola.ai/introduction), [Granola data export](https://docs.granola.ai/help-center/sharing/exporting-notes).

### Security, privacy, and admin

**Avoma has broader documented support for security, privacy, and admin.**

**Avoma:** Strong enterprise controls on upper tiers. Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility.

Evidence: [Avoma pricing](https://www.avoma.com/pricing), [Avoma seat minimums](https://help.avoma.com/is-there-a-minimum-seat-requirement-for-each-plan), [Avoma AI data handling](https://help.avoma.com/do-you-use-my-data-to-train-your-models), [Avoma data processing addendum](https://www.avoma.com/data-processing-addendum).

**Granola:** User management on Business; retention and organization controls on Enterprise. SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.

Evidence: [Granola pricing](https://www.granola.ai/pricing), [Granola subscriptions and billing](https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing), [Granola security and data FAQ](https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs).

### Languages

**Avoma has broader documented support for languages.**

**Avoma:** More than 60 documented languages and dialects. Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it.

Evidence: [Avoma supported languages](https://help.avoma.com/does-avoma-support-other-languages).

**Granola:** Multilingual transcription. Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.

Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription).

## A third option to consider: Circleback

Circleback turns online meetings, in-person conversations, and imported calls into one shared company memory. Record with a bot, with the botless desktop app, from an iPhone or Android phone, or on Apple Watch. Every route produces the same speaker-labeled record, detailed notes designed to stand alone, and automatically assigned action items. Sharing rules and automations carry the useful parts into the teams and tools that need them. Circleback is built for people and AI agents: the complete meeting record available to a person is also available programmatically through its API, MCP, and CLI.

Circleback can also search connected apps and take action in them. It is built for people and AI agents: the same complete meeting data available to a person is available programmatically to ChatGPT, Claude, other agents, and internal tools through the API, MCP, and CLI. Free; Pro from $15/user/month annually; Business from $25/user/month annually; Enterprise $35/user/month, billed annually.

## Frequently asked questions

### Which is better: Avoma or Granola?

Avoma is a managed revenue workflow with recordings, CRM sync, and paid intelligence modules. Granola is a personal document-first notepad with no playback library.

### Which is less expensive, Avoma or Granola?

Avoma: Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra. Granola: Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly. Compare the paid seats, included usage, recording access, and admin features you actually need.

### Can Avoma and Granola record without a bot?

Avoma: Meeting bot, native cloud options, and bot-free desktop capture. Granola: Manual bot-free desktop, phone, and Apple Watch capture. The useful check is whether your required capture mode keeps video, a recording, and speaker names.

### Which is better for a whole company?

First ask who gets each note automatically; otherwise useful context stays with the recorder. Then compare permissions, retention, and enforced defaults. Avoma: Meeting-type visibility defaults, teams, and free viewers. Granola: Private by default; sharing starts with a note or folder.

### Can I access and move the full meeting data?

Avoma: API for recordings, transcripts, notes, and coaching data. Granola: MCP and API on Business+; material export and scope limits. Check the selected plan, authentication model, transcript scope, export format, and retention window for the workflow you need.

### How was this comparison researched?

We use first-party pricing pages, product pages, help docs, and release notes for both products. The sources are linked below.

## Methodology

Circleback reviews first-party pricing pages, product pages, help docs, and release notes. Prices and capabilities move, so check the linked sources when a detail is important to your decision.

Every feature dimension links to the exact first-party documents used for that claim. Ratings describe documented breadth, not an overall score or winner.

This page is a neutral competitor-to-competitor comparison. There are no paid placements or affiliate rankings.

## First-party sources

### Avoma sources

- [Avoma pricing](https://www.avoma.com/pricing): Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons.
- [Avoma seats and add-ons](https://help.avoma.com/avoma-pricing-recorder-seats-free-users-add-ons): Recorder-seat rules, viewer access, add-on prices, and workspace base-tier behavior.
- [Avoma seat minimums](https://help.avoma.com/is-there-a-minimum-seat-requirement-for-each-plan): This help article says Enterprise has a 20-recorder minimum, while the live pricing page says 10; verify the current requirement with Avoma.
- [Avoma in-person meeting support](https://help.avoma.com/can-avoma-help-with-an-in-person-meeting): Official limitations and workarounds for room conversations.
- [Avoma recording](https://www.avoma.com/ai-meeting-assistant/meeting-recording-software): Capture methods, languages, CRM workflow, and retention overview.
- [Avoma meeting privacy](https://help.avoma.com/meeting-privacy): Automatic internal and external defaults plus Private, Primary Team, Organization, and Public access levels.
- [Avoma organization privacy policies](https://help.avoma.com/manage-organization-wide-privacy-and-security-settings): Locked organization defaults for internal and external meeting visibility across participants, teams, or the whole organization.
- [Avoma API documentation](https://help.avoma.com/api-documentation): Recording, transcript, summary, notes, coaching insight, scope, authentication, and rate-limit details.
- [Avoma action-item tracking](https://www.avoma.com/ai-meeting-assistant/action-item-tracking-software): Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization.
- [Avoma automations](https://help.avoma.com/understanding-automations-in-avoma): Organization-level triggers, conditions, plan gates, privacy rules, AI outcomes, CRM updates, and task creation from notes.
- [Avoma meeting downloads](https://help.avoma.com/downloading-a-meeting): Recording downloads and transcript exports in VTT or TXT.
- [Avoma supported languages](https://help.avoma.com/does-avoma-support-other-languages): Official multilingual transcription count and language list.
- [Avoma AI data handling](https://help.avoma.com/do-you-use-my-data-to-train-your-models): Explicit statement that customer data is not used to train AI models.
- [Avoma data processing addendum](https://www.avoma.com/data-processing-addendum): Subprocessor terms, transfer safeguards, and deletion or return within 30 days after service termination.

### Granola sources

- [Granola pricing](https://www.granola.ai/pricing): Basic, Business, and Enterprise prices and feature gates.
- [Granola subscriptions and billing](https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing): 30-day free history, workspace privacy, plan uniformity, and removal behavior.
- [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola): Notion, Slack, CRM, Zapier, MCP, and API integrations.
- [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier): Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations.
- [Granola action-item extraction](https://www.granola.ai/blog/meeting-action-items-ai-extraction): Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes.
- [Granola workspaces](https://docs.granola.ai/help-center/workspaces): Private-by-default notes and team-space collaboration behavior.
- [Granola sharing controls](https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls): Personal link defaults and Enterprise-enforced workspace link restrictions.
- [Granola note sharing](https://docs.granola.ai/help-center/sharing/sharing-notes): No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links.
- [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders): Shared folders, recurring-meeting auto-add, and automatic posting to connected tools.
- [Granola feature requests](https://docs.granola.ai/help-center/feature-requests): Current product-request status, including automatic meeting start.
- [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started): In-person/outbound calls and mobile limitations.
- [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android): Android in-person capture and cross-device note access.
- [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch): One-tap in-person capture, reminders, syncing, availability, and watchOS requirement.
- [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription): Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support.
- [Granola data export](https://docs.granola.ai/help-center/sharing/exporting-notes): Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export.
- [Granola MCP](https://docs.granola.ai/help-center/sharing/integrations/mcp): OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation.
- [Granola API](https://docs.granola.ai/introduction): Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data.
- [Granola security and data FAQ](https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs): Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement.