# Granola vs Circleback: pricing, features, and which is better > Granola and Circleback compared across pricing, capture, speaker labels, recordings, notes, sharing, automations, integrations, AI-agent access, and administration. - Canonical HTML: https://circleback.ai/compare/granola-vs-circleback - Structured JSON: https://circleback.ai/compare/granola-vs-circleback.json - Comparison directory: https://circleback.ai/compare - Language: en-US - Editorial perspective: Circleback-authored direct comparison. The point of view is explicit, and each product gets credit for what it does well. ## Short answer Granola is a focused, private-first notepad. Circleback is a broader shared meeting system. The useful buying test is to run both products on the same external call, internal planning session, and noisy in-person meeting. Compare the result, the sharing defaults, and the work that still has to happen by hand. ## Granola at a glance Granola is intentionally calm: no meeting bot, no recording library, and a polished collaborative notepad. It now has Windows, iOS, Android, Apple Watch, integrations, an API, and MCP—so the old “Mac-only solo app” framing is wrong—but it remains a personal, document-first layer rather than an automatic company-wide meeting system. **Best for:** People and small teams who actively take lightweight notes during calls and want AI to expand them into polished documents without saving audio or video. **Less ideal for:** Companies that need recordings and clips, automatic capture, consistent named-speaker transcripts across every device, workspace-enforced sharing, bulk transcript export, service-account agent access, or operational automations across every function. **Price:** Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly Granola currently bills monthly rather than offering an annual discount. Basic is free but only the last 30 days of history remain accessible. Business adds unlimited history, advanced AI, integrations, MCP, API, billing, and user management. Enterprise adds SSO, retention, organization sharing/API controls, training defaults, and participant notifications. A workspace uses one tier and every active member of a paid workspace is a paid seat, although someone who only opens a shared note link does not need a seat. **Free option:** Yes, with a rolling 30-day accessible history. ### Granola strengths - A calm bot-free experience that combines human notes with AI-generated structure. - No durable source recording: audio is processed for transcription and then deleted, which some privacy-sensitive teams prefer. - Windows, iOS, Android, Apple Watch, person/company pages, cross-meeting chat, integrations, API, and MCP make it much more capable than early reviews imply. - Granola can extract source-linked action-item text with owner and date labels, and paid users can route note output into task systems through Zapier. ### Granola tradeoffs - No replayable audio/video, timestamped moments, or clips after processing. - Android and Apple Watch now cover in-person capture, but their launch pages do not document the same multi-speaker labeling that Granola explicitly documents for iPhone. iPhone also cannot capture audio from another calling app; integrations and several settings remain desktop-oriented. - Automatic start for all meetings is still under consideration. Transcript segments can now be copied and redacted, which corrects an older product limitation. - Bulk CSV export omits transcripts, and admins cannot export the entire workspace; each person exports only their own notes. - MCP is OAuth-only, has no service-account/API-key path, and cannot directly access Team-space folders. Users must move a note to My Notes and share it explicitly, which changes its default visibility. - Free and Business accounts permit anonymized customer data to be used for Granola model improvements by default unless users opt out. An administrator-enforced organization-wide opt-out is an Enterprise feature. - Notes and transcripts are retained indefinitely by default. Configurable transcript retention is Enterprise-only; SSO is also Enterprise-only and documented for organizations with at least 50 seats. - Granola deliberately aims for a concise collaborative document. In our editorial judgment, the result is often too thin for a coworker who was not in the meeting and needs the notes to stand alone. - Granola can extract owner and date text into a note, but it does not automatically create and assign native action items to users. Actions remain note content unless a team builds a Zapier handoff; there is no workspace-wide task board with assignees, status, due dates, and completion tracking. ### Choose Granola when - You want a notepad first and do not want to retain source recordings. - Your users are on Mac, Windows, iPhone, Android, or Apple Watch and are happy to start notes themselves. - The quality and feel of the final note matters more than a large automation and media system. ## Circleback at a glance Circleback turns online meetings, in-person conversations, and imported calls into one shared company memory. Record with a bot, with the botless desktop app, from an iPhone or Android phone, or on Apple Watch. Every route produces the same speaker-labeled record, detailed notes designed to stand alone, and automatically assigned action items. Sharing rules and automations carry the useful parts into the teams and tools that need them. Circleback is built for people and AI agents: the complete meeting record available to a person is also available programmatically through its API, MCP, and CLI. **Best for:** Companies that want one shared meeting system across sales, product, engineering, recruiting, customer success, and leadership—with automatic sharing, function-specific workflows, and complete data for people, agents, and their own software. **Less ideal for:** A team that only wants a cheap transcript now and then, or a sales organization buying mainly for forecasting and rep coaching. **Price:** Free; Pro from $15/user/month annually; Business from $25/user/month annually; Enterprise $35/user/month, billed annually Free includes unlimited meetings and members with 30 days of meeting and recording history. Paid prices are per user/month: Pro is $15 with annual billing or $18 month-to-month; Business is $25 or $29; Enterprise is $35 with annual billing only. See https://circleback.ai/pricing for current plan packaging. **Free option:** Free includes unlimited meetings and members, with 30 days of meeting and recording history and limited API, MCP, CLI, and automation access. ### Circleback strengths - Online, in-person, phone, desktop, mobile, Watch, bot, and botless capture all produce a speaker-labeled transcript; every route can keep its recording or discard it after notes are made. - The notes are detailed enough to stand alone, while automatically assigned action items stay trackable across the workspace and can become issues in Linear or another work tracker. - Conditional automatic sharing, company context, free viewers, enforced defaults, and actions in connected apps make each meeting useful beyond the person who recorded it. - Circleback is built for people and AI agents. The complete meeting record available to a person—including the recording, full speaker-labeled transcript, notes, action items, attendees, people, and companies—is also available programmatically through the public API, MCP, and CLI. - Industry-leading security practices include encryption at rest and in transit, SOC 2 Type II, EU-U.S. Data Privacy Framework certification, GDPR support, and HIPAA compliance. Customer data is never used to train models, and an external infrastructure pentest report is available through the security portal. ### Circleback tradeoffs - The Free plan has shorter history and limited platform access. A solo user who only wants occasional transcripts may find a more generous free recorder elsewhere. - It is not a sales forecasting suite. Gong goes further on deal inspection, rep coaching, and forecasting. - It is not a live meeting coach. Read AI goes further on real-time engagement and sentiment signals, while Krisp specializes in cleaning up audio before it reaches the transcript. - Circleback’s primary processing operations are in the United States. A company with a hard regional-hosting or on-premises requirement should confirm fit during security review. ### Choose Circleback when - You want the same speaker-labeled record from an online call, a room, a phone recording, or your Watch. - You want notes designed to stand alone and follow-through that does not disappear inside each meeting: assigned action items, one workspace-wide list, and a path into your issue tracker. - You want Circleback to look things up and do the next step in the apps where your team works. - You want coworkers, ChatGPT, Claude, other agents, and your own tools to use the same company context. ## Feature comparison | What matters | Granola | Circleback | | --- | --- | --- | | Capture options | Available with limits — Manual bot-free desktop, phone, and Apple Watch capture. Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting. | Broad support — Any meeting, with the same speaker-labeled result. Use the meeting bot for scheduled Zoom, Google Meet, Teams, and Webex calls; record locally from macOS or Windows with no bot; use iPhone, Android, or Apple Watch in person; or import a phone call or existing file. Whichever path you take, Circleback processes it into a speaker-labeled transcript, notes, and action items in the same workspace. | | Desktop and mobile | Broad support — macOS, Windows, iOS, Android, and Apple Watch. Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented. | Broad support — Web, macOS, Windows, iOS, Android, and Apple Watch. Desktop apps handle bot-free system audio and video. The iOS and Android apps record in-person conversations and include Assistant. Apple Watch can record from your wrist without the iPhone nearby, then sends the meeting through the same transcription and notes pipeline. | | In-person capture and speaker labels | Broad support — Phone, Apple Watch, and laptop room capture. The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone. | Broad support — Phone, desktop, or Watch—with speaker labels. Record an in-person meeting from iOS, Android, macOS, Windows, or Apple Watch. Circleback separates and labels the speakers instead of returning one undifferentiated wall of text. Imported phone recordings get the same treatment. | | Recordings, playback, and clips | Not documented — No retained audio or video. Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review. | Broad support — A recording when you want one; notes-only when you do not. Every capture route can keep the source recording with the meeting. Play it beside the transcript, download it, link to a moment, or make a clip. If you only want notes and the speaker-labeled transcript, turn recording storage off. | | Notes, action items, and search | Broad support — Concise attendee notes, extracted actions, and cross-meeting chat. Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback. | Broad support — Detailed standalone notes, assigned action items, and cited search. Our editorial judgment is that Circleback’s notes are more detailed and need less transcript archaeology than the short recaps common in meeting tools. It automatically creates action items, assigns each one to an owner when the conversation makes the owner clear, and gathers work from every meeting in a workspace-wide view where it can be filtered and marked done. Custom insights extract the fields a team cares about, while Assistant searches meetings and connected email with citations. | | People, companies, and context | Available with limits — People and company pages built from calendar contacts. Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen. | Broad support — A shared company memory, not isolated meeting pages. Person and company pages combine rolling summaries, relationship timelines, emails, meetings, attendees, and upcoming events. Search and Assistant work across that context, so a conversation stays useful to the next person and the next team. | | Automatic sharing and workspace defaults | Narrow or indirect — Private by default; sharing starts with a note or folder. Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams. | Broad support — Conditional automatic sharing with workspace safeguards. Automations can share matching meetings with specific people, teams, or the whole workspace based on titles, participants, invitee emails or domains, tags, and combined conditions. Admins can set or enforce default sharing access while members retain explicit controls for private or sensitive conversations. | | Automations | Narrow or indirect — Folder and manual Zapier triggers; less of a native workflow canvas. Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself. | Broad support — One automation layer for every function. Run actions when meetings match conditions, extract the fields each team cares about, share notes, and route the result into the system where work happens. Sales can update the CRM; product and research can collect themes; engineering can open assigned issues in Linear or another tracker; recruiting and customer teams can route structured follow-up. Automations also post to Slack, call webhooks, and re-run against older meetings. | | Integrations | Available with limits — Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP. The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries. | Broad support — Search other apps, then do the work there. Circleback Assistant can look up context and take actions in tools such as Linear, Notion, Asana, HubSpot, PostHog, Attio, Ashby, and Intercom. Automations can create Linear issues from assigned meeting action items, write action items to monday.com, and send outcomes to Slack, Salesforce, Zoho, and more. Zapier, Make, webhooks, and custom MCP servers cover the long tail. | | API, MCP, CLI, and data portability | Available with limits — MCP and API on Business+; material export and scope limits. Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete. | Broad support — The same complete meeting data for people and AI agents. Circleback is built for people and AI agents. The complete meeting record a person can access—its full speaker-labeled transcript, recording, notes, action items, metadata, attendees, and related people and companies—is also available programmatically through the public API, MCP, and CLI. The API also supports action-item updates. MCP and CLI are read-only and add search and retrieval across meetings, transcripts, action items, calendars, email, people, companies, and tags. Use the stack from ChatGPT or Claude, build internal tools, or receive meeting payloads by webhook. | | Security, privacy, and admin | Available with limits — User management on Business; retention and organization controls on Enterprise. SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export. | Broad support — Industry-leading security, privacy, and governance. Customer data is encrypted at rest and in transit and never used to train models. Circleback is SOC 2 Type II, certified under the EU-U.S. Data Privacy Framework, supports GDPR obligations, and is HIPAA-compliant with BAAs available. The security portal includes compliance materials and an external infrastructure pentest report. Available controls include single sign-on (SSO), configurable data retention and recording storage, enforced workspace and sharing settings, teams and roles, domain and API key access controls, centralized billing, usage reporting, and free viewer seats. | | Languages | Available with limits — Multilingual transcription. Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls. | Broad support — 100+ transcription languages. Users can choose from more than 100 meeting languages and separately control the output language used for generated notes. | Ratings describe documented breadth rather than overall product quality: - **Broad support:** Broad native support across the product or relevant paid plans. - **Available with limits:** Documented support with meaningful scope, mode, or plan limits. - **Narrow or indirect:** Narrow, indirect, beta, or substantially plan-gated support. - **Not documented:** No current first-party documentation for a native option. ## Detailed analysis ### Capture options **Circleback has broader documented support for capture options.** **Granola:** Manual bot-free desktop, phone, and Apple Watch capture. Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting. Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription), [Granola feature requests](https://docs.granola.ai/help-center/feature-requests). **Circleback:** Any meeting, with the same speaker-labeled result. Use the meeting bot for scheduled Zoom, Google Meet, Teams, and Webex calls; record locally from macOS or Windows with no bot; use iPhone, Android, or Apple Watch in person; or import a phone call or existing file. Whichever path you take, Circleback processes it into a speaker-labeled transcript, notes, and action items in the same workspace. Evidence: [Circleback product guide](https://circleback.ai/llms.txt), [Circleback recording guide](https://support.circleback.ai/en/articles/11090138-getting-started-with-recording). ### Desktop and mobile **Both products document broad support for desktop and mobile, with different scope and plan limits.** **Granola:** macOS, Windows, iOS, Android, and Apple Watch. Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented. Evidence: [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started), [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android), [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch), [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription). **Circleback:** Web, macOS, Windows, iOS, Android, and Apple Watch. Desktop apps handle bot-free system audio and video. The iOS and Android apps record in-person conversations and include Assistant. Apple Watch can record from your wrist without the iPhone nearby, then sends the meeting through the same transcription and notes pipeline. Evidence: [Circleback recording guide](https://support.circleback.ai/en/articles/11090138-getting-started-with-recording), [Circleback mobile and Apple Watch apps](https://circleback.ai/mobile). ### In-person capture and speaker labels **Both products document broad support for in-person capture and speaker labels, with different scope and plan limits.** **Granola:** Phone, Apple Watch, and laptop room capture. The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone. Evidence: [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started), [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android), [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch), [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription). **Circleback:** Phone, desktop, or Watch—with speaker labels. Record an in-person meeting from iOS, Android, macOS, Windows, or Apple Watch. Circleback separates and labels the speakers instead of returning one undifferentiated wall of text. Imported phone recordings get the same treatment. Evidence: [Circleback product guide](https://circleback.ai/llms.txt), [Circleback mobile and Apple Watch apps](https://circleback.ai/mobile). ### Recordings, playback, and clips **Circleback has broader documented support for recordings, playback, and clips.** **Granola:** No retained audio or video. Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review. Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription). **Circleback:** A recording when you want one; notes-only when you do not. Every capture route can keep the source recording with the meeting. Play it beside the transcript, download it, link to a moment, or make a clip. If you only want notes and the speaker-labeled transcript, turn recording storage off. Evidence: [Circleback recording guide](https://support.circleback.ai/en/articles/11090138-getting-started-with-recording), [Circleback optional recording storage](https://support.circleback.ai/en/articles/10581965-configure-whether-meeting-recordings-are-saved). ### Notes, action items, and search **Both products document broad support for notes, action items, and search, with different scope and plan limits.** **Granola:** Concise attendee notes, extracted actions, and cross-meeting chat. Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback. Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola action-item extraction](https://www.granola.ai/blog/meeting-action-items-ai-extraction). **Circleback:** Detailed standalone notes, assigned action items, and cited search. Our editorial judgment is that Circleback’s notes are more detailed and need less transcript archaeology than the short recaps common in meeting tools. It automatically creates action items, assigns each one to an owner when the conversation makes the owner clear, and gathers work from every meeting in a workspace-wide view where it can be filtered and marked done. Custom insights extract the fields a team cares about, while Assistant searches meetings and connected email with citations. Evidence: [Circleback product guide](https://circleback.ai/llms.txt), [Circleback action items in Linear](https://support.circleback.ai/en/articles/13622158-integrate-with-linear), [Circleback CLI documentation](https://support.circleback.ai/en/articles/14677613-circleback-cli). ### People, companies, and context **Circleback has broader documented support for people, companies, and context.** **Granola:** People and company pages built from calendar contacts. Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen. Evidence: [Granola workspaces](https://docs.granola.ai/help-center/workspaces), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders). **Circleback:** A shared company memory, not isolated meeting pages. Person and company pages combine rolling summaries, relationship timelines, emails, meetings, attendees, and upcoming events. Search and Assistant work across that context, so a conversation stays useful to the next person and the next team. Evidence: [Circleback product guide](https://circleback.ai/llms.txt). ### Automatic sharing and workspace defaults **Circleback has broader documented support for automatic sharing and workspace defaults.** **Granola:** Private by default; sharing starts with a note or folder. Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams. Evidence: [Granola workspaces](https://docs.granola.ai/help-center/workspaces), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola sharing controls](https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls), [Granola note sharing](https://docs.granola.ai/help-center/sharing/sharing-notes). **Circleback:** Conditional automatic sharing with workspace safeguards. Automations can share matching meetings with specific people, teams, or the whole workspace based on titles, participants, invitee emails or domains, tags, and combined conditions. Admins can set or enforce default sharing access while members retain explicit controls for private or sensitive conversations. Evidence: [Circleback automatic sharing](https://support.circleback.ai/en/articles/10460582-automatically-share-meetings-with-your-workspace), [Circleback enforced workspace settings](https://support.circleback.ai/en/articles/11095989-default-and-enforced-workspace-settings). ### Automations **Circleback has broader documented support for automations.** **Granola:** Folder and manual Zapier triggers; less of a native workflow canvas. Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself. Evidence: [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola), [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders), [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier). **Circleback:** One automation layer for every function. Run actions when meetings match conditions, extract the fields each team cares about, share notes, and route the result into the system where work happens. Sales can update the CRM; product and research can collect themes; engineering can open assigned issues in Linear or another tracker; recruiting and customer teams can route structured follow-up. Automations also post to Slack, call webhooks, and re-run against older meetings. Evidence: [Circleback product guide](https://circleback.ai/llms.txt). ### Integrations **Circleback has broader documented support for integrations.** **Granola:** Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP. The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries. Evidence: [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola), [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier). **Circleback:** Search other apps, then do the work there. Circleback Assistant can look up context and take actions in tools such as Linear, Notion, Asana, HubSpot, PostHog, Attio, Ashby, and Intercom. Automations can create Linear issues from assigned meeting action items, write action items to monday.com, and send outcomes to Slack, Salesforce, Zoho, and more. Zapier, Make, webhooks, and custom MCP servers cover the long tail. Evidence: [Circleback product guide](https://circleback.ai/llms.txt), [Circleback Assistant connectors](https://support.circleback.ai/en/articles/13615023-ask-circleback-assistant). ### API, MCP, CLI, and data portability **Circleback has broader documented support for API, MCP, CLI, and data portability.** **Granola:** MCP and API on Business+; material export and scope limits. Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete. Evidence: [Granola MCP](https://docs.granola.ai/help-center/sharing/integrations/mcp), [Granola API](https://docs.granola.ai/introduction), [Granola data export](https://docs.granola.ai/help-center/sharing/exporting-notes). **Circleback:** The same complete meeting data for people and AI agents. Circleback is built for people and AI agents. The complete meeting record a person can access—its full speaker-labeled transcript, recording, notes, action items, metadata, attendees, and related people and companies—is also available programmatically through the public API, MCP, and CLI. The API also supports action-item updates. MCP and CLI are read-only and add search and retrieval across meetings, transcripts, action items, calendars, email, people, companies, and tags. Use the stack from ChatGPT or Claude, build internal tools, or receive meeting payloads by webhook. Evidence: [Circleback public API](https://circleback.ai/docs/api), [Circleback MCP documentation](https://support.circleback.ai/en/articles/13249081-circleback-mcp), [Circleback CLI documentation](https://support.circleback.ai/en/articles/14677613-circleback-cli). ### Security, privacy, and admin **Circleback has broader documented support for security, privacy, and admin.** **Granola:** User management on Business; retention and organization controls on Enterprise. SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export. Evidence: [Granola pricing](https://www.granola.ai/pricing), [Granola subscriptions and billing](https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing), [Granola security and data FAQ](https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs). **Circleback:** Industry-leading security, privacy, and governance. Customer data is encrypted at rest and in transit and never used to train models. Circleback is SOC 2 Type II, certified under the EU-U.S. Data Privacy Framework, supports GDPR obligations, and is HIPAA-compliant with BAAs available. The security portal includes compliance materials and an external infrastructure pentest report. Available controls include single sign-on (SSO), configurable data retention and recording storage, enforced workspace and sharing settings, teams and roles, domain and API key access controls, centralized billing, usage reporting, and free viewer seats. Evidence: [Circleback enforced workspace settings](https://support.circleback.ai/en/articles/11095989-default-and-enforced-workspace-settings), [Circleback security and data processing](https://circleback.ai/dpa), [Circleback security overview](https://support.circleback.ai/en/articles/10460553-security), [Circleback security portal](https://security.circleback.ai/). ### Languages **Circleback has broader documented support for languages.** **Granola:** Multilingual transcription. Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls. Evidence: [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription). **Circleback:** 100+ transcription languages. Users can choose from more than 100 meeting languages and separately control the output language used for generated notes. Evidence: [Circleback product guide](https://circleback.ai/llms.txt). ## Where each one fits **Granola:** Pick Granola if everyone who needs the note was in the meeting, likes taking a few notes themselves, and prefers the source audio to disappear. **Circleback:** Pick Circleback for detailed notes that stand alone, auto-created and assigned action items, automatic sharing, and the full speaker-labeled record through its API, MCP, and CLI. **Worth knowing:** Granola extracts action-item text, but does not create and assign native tasks or track them workspace-wide. It has API and MCP on Business but no CLI; bulk exports omit transcripts and MCP cannot read Team-space folders directly. ## Frequently asked questions ### Which is better: Granola or Circleback? Granola is a focused, private-first notepad. Circleback is a broader shared meeting system. ### Which is less expensive, Granola or Circleback? Granola: Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly. Circleback: Free; Pro from $15/user/month annually; Business from $25/user/month annually; Enterprise $35/user/month, billed annually. Compare the paid seats, included usage, recording access, and admin features you actually need. ### Can Granola and Circleback record without a bot? Granola: Manual bot-free desktop, phone, and Apple Watch capture. Circleback: Any meeting, with the same speaker-labeled result. The useful check is whether your required capture mode keeps video, a recording, and speaker names. ### Which is better for a whole company? First ask who gets each note automatically; otherwise useful context stays with the recorder. Then compare permissions, retention, and enforced defaults. Granola: Private by default; sharing starts with a note or folder. Circleback: Conditional automatic sharing with workspace safeguards. ### Can I access and move the full meeting data? Circleback is built for people and AI agents: the complete meeting record available in the product is also available through API, MCP, and CLI. Granola: MCP and API on Business+; material export and scope limits. Compare transcript, export, plan, and retention limits. ### How was this comparison researched? We use first-party pricing pages, product pages, help docs, and release notes for both products. The sources are linked below. ## Methodology Circleback reviews first-party pricing pages, product pages, help docs, and release notes. Prices and capabilities move, so check the linked sources when a detail is important to your decision. Every feature dimension links to the exact first-party documents used for that claim. Ratings describe documented breadth, not an overall score or winner. This page is a disclosed Circleback-authored direct comparison. There are no paid placements or affiliate rankings. ## First-party sources ### Granola sources - [Granola pricing](https://www.granola.ai/pricing): Basic, Business, and Enterprise prices and feature gates. - [Granola subscriptions and billing](https://docs.granola.ai/help-center/managing-your-account/subscriptions-and-billing): 30-day free history, workspace privacy, plan uniformity, and removal behavior. - [Granola integrations](https://docs.granola.ai/help-center/sharing/integrations/integrations-with-granola): Notion, Slack, CRM, Zapier, MCP, and API integrations. - [Granola Zapier](https://docs.granola.ai/help-center/sharing/integrations/zapier): Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations. - [Granola action-item extraction](https://www.granola.ai/blog/meeting-action-items-ai-extraction): Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes. - [Granola workspaces](https://docs.granola.ai/help-center/workspaces): Private-by-default notes and team-space collaboration behavior. - [Granola sharing controls](https://docs.granola.ai/help-center/consent-security-privacy/sharing-controls): Personal link defaults and Enterprise-enforced workspace link restrictions. - [Granola note sharing](https://docs.granola.ai/help-center/sharing/sharing-notes): No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links. - [Granola spaces and folders](https://docs.granola.ai/help-center/sharing/folders/spaces-and-folders): Shared folders, recurring-meeting auto-add, and automatic posting to connected tools. - [Granola feature requests](https://docs.granola.ai/help-center/feature-requests): Current product-request status, including automatic meeting start. - [Granola iOS](https://docs.granola.ai/help-center/ios/getting-started): In-person/outbound calls and mobile limitations. - [Granola Android launch](https://www.granola.ai/blog/introducing-granola-for-android): Android in-person capture and cross-device note access. - [Granola Apple Watch launch](https://www.granola.ai/blog/granola-for-apple-watch): One-tap in-person capture, reminders, syncing, availability, and watchOS requirement. - [Granola transcription](https://docs.granola.ai/help-center/taking-notes/transcription): Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support. - [Granola data export](https://docs.granola.ai/help-center/sharing/exporting-notes): Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export. - [Granola MCP](https://docs.granola.ai/help-center/sharing/integrations/mcp): OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation. - [Granola API](https://docs.granola.ai/introduction): Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data. - [Granola security and data FAQ](https://docs.granola.ai/help-center/consent-security-privacy/security-privacy-data-faqs): Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement. ### Circleback sources - [Circleback product guide](https://circleback.ai/llms.txt): Capture modes, apps, search, automations, integrations, recordings, MCP, CLI, webhooks, and security resources. - [Circleback pricing](https://circleback.ai/pricing): Current plan prices, included features, Business controls, Enterprise options, and free viewer seats. - [Circleback recording guide](https://support.circleback.ai/en/articles/11090138-getting-started-with-recording): Desktop, mobile, bot, and import capture paths for online and in-person conversations. - [Circleback optional recording storage](https://support.circleback.ai/en/articles/10581965-configure-whether-meeting-recordings-are-saved): Keep notes, action items, transcript, and insights while disabling stored audio and video. - [Circleback mobile and Apple Watch apps](https://circleback.ai/mobile): iOS, Android, and Apple Watch capture for in-person meetings and conversations. - [Circleback public API](https://circleback.ai/docs/api): Programmatic access to the complete meeting record available in Circleback, including notes, action items, transcripts, recordings, people, and companies. - [Circleback MCP documentation](https://support.circleback.ai/en/articles/13249081-circleback-mcp): Read-only access from ChatGPT, Claude, Cursor, Codex, and other MCP clients to meetings, transcripts, action items, people, companies, calendar, email, and tags. - [Circleback CLI documentation](https://support.circleback.ai/en/articles/14677613-circleback-cli): Command-line and JSON access to meetings, speaker-labeled transcripts, action items, calendars, email, people, companies, and cross-meeting action-item search. - [Circleback Assistant connectors](https://support.circleback.ai/en/articles/13615023-ask-circleback-assistant): Search and take action in connected work apps from Circleback Assistant. - [Circleback automatic sharing](https://support.circleback.ai/en/articles/10460582-automatically-share-meetings-with-your-workspace): Conditional sharing by meeting title, participants, invitee emails or domains, and tags to people, teams, or the workspace. - [Circleback enforced workspace settings](https://support.circleback.ai/en/articles/11095989-default-and-enforced-workspace-settings): Admin-controlled defaults for sharing access, recording storage, joining preferences, and other meeting settings. - [Circleback security and data processing](https://circleback.ai/dpa): Retention responsibilities, subprocessors, and United States primary processing operations. - [Circleback security overview](https://support.circleback.ai/en/articles/10460553-security): Encryption at rest and in transit, SOC 2 Type II, no-training commitment, GDPR support, HIPAA compliance and BAA availability, EU-U.S. Data Privacy Framework certification, and an external infrastructure pentest. - [Circleback security portal](https://security.circleback.ai/): Compliance materials, security controls, subprocessors, and an external infrastructure pentest report. - [Circleback action items in Linear](https://support.circleback.ai/en/articles/13622158-integrate-with-linear): Automatically create Linear issues from meeting action items and preserve the matched assignee.