# Ask Circleback about HubSpot (/docs/support/assistant/connectors/ask-circleback-about-hubspot)

Connect HubSpot to Circleback Assistant to research customers, update CRM data, and review campaign performance without leaving Circleback. Assistant can only access information available to the HubSpot account you connect.

## Connect HubSpot

1. Go to the **Ask** page in Circleback.
2. Select the plug icon next to the message box to open **Connectors**.
3. Find **HubSpot** and select **Connect**.
4. Sign in to HubSpot and approve the requested access.

## What Circleback can do

- **CRM records**: Search and read HubSpot objects such as contacts, companies, deals, tickets, and other available CRM records.
- **Create and update records**: Manage supported CRM objects and their properties.
- **Properties**: Search and read CRM property definitions so Assistant can use the right fields.
- **Owners and account**: Search record owners and read details about the connected HubSpot user.
- **Campaign contacts**: Get campaign contacts by engagement type.
- **Campaign reporting**: Read campaign analytics, available asset types, and asset performance metrics.

## Example requests

- “Find the HubSpot company and open deals for Acme.”
- “Update this deal with the next steps and follow-up date from our meeting.”
- “Compare the performance of the assets in our latest campaign.”

## Disconnect HubSpot

Open **Connectors** from the Ask page, find HubSpot, and select **Disconnect**. You can also disconnect it from **Settings → Connected accounts**.