Granola vs Circleback

Granola

macOS, Windows, iOS, Android, and Apple Watch

Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.

EvidenceGranola iOSGranola Android launchGranola Apple Watch launchGranola transcription

Circleback

Web, macOS, Windows, iOS, Android, and Apple Watch

Desktop apps handle bot-free system audio and video. The iOS and Android apps record in-person conversations and include Assistant. Apple Watch can record from your wrist without the iPhone nearby, then sends the meeting through the same transcription and notes pipeline.

EvidenceCircleback recording guideCircleback mobile and Apple Watch apps

Granola

Phone, Apple Watch, and laptop room capture

The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.

EvidenceGranola iOSGranola Android launchGranola Apple Watch launchGranola transcription

Circleback

Phone, desktop, or Watch—with speaker labels

Record an in-person meeting from iOS, Android, macOS, Windows, or Apple Watch. Circleback separates and labels the speakers instead of returning one undifferentiated wall of text. Imported phone recordings get the same treatment.

EvidenceCircleback product guideCircleback mobile and Apple Watch apps

Granola

No retained audio or video

Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.

EvidenceGranola transcription

Circleback

A recording when you want one; notes-only when you do not

Every capture route can keep the source recording with the meeting. Play it beside the transcript, download it, link to a moment, or make a clip. If you only want notes and the speaker-labeled transcript, turn recording storage off.

EvidenceCircleback recording guideCircleback optional recording storage

Granola

Concise attendee notes, extracted actions, and cross-meeting chat

Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.

EvidenceGranola transcriptionGranola spaces and foldersGranola action-item extraction

Circleback

Detailed standalone notes, assigned action items, and cited search

Our editorial judgment is that Circleback’s notes are more detailed and need less transcript archaeology than the short recaps common in meeting tools. It automatically creates action items, assigns each one to an owner when the conversation makes the owner clear, and gathers work from every meeting in a workspace-wide view where it can be filtered and marked done. Custom insights extract the fields a team cares about, while Assistant searches meetings and connected email with citations.

EvidenceCircleback product guideCircleback action items in LinearCircleback CLI documentation

Granola

People and company pages built from calendar contacts

Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.

EvidenceGranola workspacesGranola spaces and folders

Circleback

A shared company memory, not isolated meeting pages

Person and company pages combine rolling summaries, relationship timelines, emails, meetings, attendees, and upcoming events. Search and Assistant work across that context, so a conversation stays useful to the next person and the next team.

EvidenceCircleback product guide

Granola

Private by default; sharing starts with a note or folder

Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.

EvidenceGranola workspacesGranola spaces and foldersGranola sharing controlsGranola note sharing

Circleback

Conditional automatic sharing with workspace safeguards

Automations can share matching meetings with specific people, teams, or the whole workspace based on titles, participants, invitee emails or domains, tags, and combined conditions. Admins can set or enforce default sharing access while members retain explicit controls for private or sensitive conversations.

EvidenceCircleback automatic sharingCircleback enforced workspace settings

Granola

Folder and manual Zapier triggers; less of a native workflow canvas

Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.

EvidenceGranola integrationsGranola spaces and foldersGranola Zapier

Circleback

One automation layer for every function

Run actions when meetings match conditions, extract the fields each team cares about, share notes, and route the result into the system where work happens. Sales can update the CRM; product and research can collect themes; engineering can open assigned issues in Linear or another tracker; recruiting and customer teams can route structured follow-up. Automations also post to Slack, call webhooks, and re-run against older meetings.

EvidenceCircleback product guide

Granola

Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP

The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.

EvidenceGranola integrationsGranola Zapier

Circleback

Search other apps, then do the work there

Circleback Assistant can look up context and take actions in tools such as Linear, Notion, Asana, HubSpot, PostHog, Attio, Ashby, and Intercom. Automations can create Linear issues from assigned meeting action items, write action items to monday.com, and send outcomes to Slack, Salesforce, Zoho, and more. Zapier, Make, webhooks, and custom MCP servers cover the long tail.

EvidenceCircleback product guideCircleback Assistant connectors

Granola

MCP and API on Business+; material export and scope limits

Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.

EvidenceGranola MCPGranola APIGranola data export

Circleback

The same complete meeting data for people and AI agents

Circleback is built for people and AI agents. The complete meeting record a person can access—its full speaker-labeled transcript, recording, notes, action items, metadata, attendees, and related people and companies—is also available programmatically through the public API, MCP, and CLI. The API also supports action-item updates. MCP and CLI are read-only and add search and retrieval across meetings, transcripts, action items, calendars, email, people, companies, and tags. Use the stack from ChatGPT or Claude, build internal tools, or receive meeting payloads by webhook.

EvidenceCircleback public APICircleback MCP documentationCircleback CLI documentation

Granola

User management on Business; retention and organization controls on Enterprise

SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.

EvidenceGranola pricingGranola subscriptions and billingGranola security and data FAQ

Circleback

Industry-leading security, privacy, and governance

Customer data is encrypted at rest and in transit and never used to train models. Circleback is SOC 2 Type II, certified under the EU-U.S. Data Privacy Framework, supports GDPR obligations, and is HIPAA-compliant with BAAs available. The security portal includes compliance materials and an external infrastructure pentest report. Available controls include single sign-on (SSO), configurable data retention and recording storage, enforced workspace and sharing settings, teams and roles, domain and API key access controls, centralized billing, usage reporting, and free viewer seats.

EvidenceCircleback enforced workspace settingsCircleback security and data processingCircleback security overviewCircleback security portal

Granola

Multilingual transcription

Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.

EvidenceGranola transcription

Circleback

100+ transcription languages

Users can choose from more than 100 meeting languages and separately control the output language used for generated notes.

EvidenceCircleback product guide