Avoma
vs
Granola

Avoma vs Granola

A practical look at price, capture, notes, workflows, and what each product is actually good at.

The short answer

Which one fits better?

Best fit

Avoma

A modular revenue suite with notes, coaching, and forecasting

Price

Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra

Pricing details

Startup is $19/recorder/month with annual billing or $29 month-to-month. Conversation Intelligence and Revenue Intelligence each add $29/selected user/month annually or $35 month-to-month; Lead Router adds $19 annually or $25 month-to-month. Recorder users in a workspace share one base tier. Avoma’s live pricing page currently says Enterprise requires 10 paid seats, while its dedicated minimum-seat help article still says 20, so confirm the minimum in a quote.

Free option: Free viewer users can consume shared content; recording requires a paid recorder seat.

Good for

  • CRM-heavy sales workflows
  • Free viewer access

Watch for

  • Full revenue stack needs paid add-ons
  • In-person speaker labels are limited

Best fit

Granola

A calm personal notepad without saved recordings

Price

Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly

Pricing details

Granola currently bills monthly rather than offering an annual discount. Basic is free but only the last 30 days of history remain accessible. Business adds unlimited history, advanced AI, integrations, MCP, API, billing, and user management. Enterprise adds SSO, retention, organization sharing/API controls, training defaults, and participant notifications. A workspace uses one tier and every active member of a paid workspace is a paid seat, although someone who only opens a shared note link does not need a seat.

Free option: Yes, with a rolling 30-day accessible history.

Good for

  • Writing notes as you meet
  • A polished final document

Watch for

  • Thin notes assume you attended
  • No auto-created, assigned action items

Side by side

The details that matter.

Ratings show documented breadth, not overall product quality. Open a row for specifics.

Capture options

AvomaBroad support
GranolaAvailable with limits

Avoma

Meeting bot, native cloud options, and bot-free desktop capture

Avoma can use a bot, supported native platform recording, or a desktop path. The bot appearance and consent messages are customizable.

EvidenceAvoma recording

Granola

Manual bot-free desktop, phone, and Apple Watch capture

Granola listens locally without a bot and combines typed notes with the transcript. It does not currently offer an “always automatically start every meeting” setting.

EvidenceGranola transcriptionGranola feature requests

Desktop and mobile

AvomaAvailable with limits
GranolaBroad support

Avoma

Web and desktop with a mobile app

The platform supports virtual-meeting workflows well. Mobile recording exists, but the company documents caveats for using it as a full in-person substitute.

EvidenceAvoma recordingAvoma in-person meeting support

Granola

macOS, Windows, iOS, Android, and Apple Watch

Desktop is the full experience. iOS and Android cover in-person conversations, and Apple Watch can start an in-person note with one tap and sync it to the phone and desktop apps. iPhone also supports outbound speakerphone calls but cannot capture another app’s audio; integrations and several workspace settings remain desktop-oriented.

EvidenceGranola iOSGranola Android launchGranola Apple Watch launchGranola transcription

In-person capture and speaker labels

AvomaNarrow or indirect
GranolaBroad support

Avoma

Possible, with explicit speaker and quality caveats

Avoma says it does not fully support in-person meetings in the same way as virtual calls. Mobile and conference-device workarounds can record audio, but reliable room speaker identification is a limitation.

EvidenceAvoma in-person meeting support

Granola

Phone, Apple Watch, and laptop room capture

The iPhone app handles in-person conversations, identifies up to ten speakers, and can place outbound speakerphone calls. Android and Apple Watch also capture in-person meetings, though their launch pages do not promise the same speaker-label behavior. Desktop does not diarize individual voices: its transcript uses Me and Them for microphone versus system audio. iPhone cannot transcribe another calling app running on the same phone.

EvidenceGranola iOSGranola Android launchGranola Apple Watch launchGranola transcription

Recordings, playback, and clips

AvomaBroad support
GranolaNot documented

Avoma

Audio/video playback, snippets, playlists, and coaching review

Virtual customer conversations get rich playback and revenue-review workflows. Hosts, participants, admins, and host managers can download video, audio, and VTT or TXT transcripts. Retention and access depend on workspace configuration and plan.

EvidenceAvoma recordingAvoma meeting downloads

Granola

No retained audio or video

Granola deliberately deletes audio after transcription. That is a privacy benefit for some teams and a hard limitation for anyone who needs playback, evidence, clips, or coaching review.

EvidenceGranola transcription

Notes, action items, and search

AvomaBroad support
GranolaBroad support

Avoma

AI notes, search, and assigned action-item dashboards

Notes and search are strong. Avoma detects action items with owners and deadlines, tracks them in default task dashboards, suggests priority from meeting and deal context, and flags overdue or at-risk work. Additional topic, scorecard, and coaching intelligence is available through the Conversation Intelligence add-on.

EvidenceAvoma pricingAvoma action-item tracking

Granola

Concise attendee notes, extracted actions, and cross-meeting chat

Human notes influence the generated document, and paid plans support broad chat across meetings, folders, people, and companies. Our editorial judgment is that the output is polished but thin and assumes the reader attended, rather than documenting enough context to stand alone. Granola can extract owner- and deadline-aware action-item text with transcript citations, but it does not create and assign native tasks to users. Those actions remain note content rather than a workspace task system, and there is still no source recording for playback.

EvidenceGranola transcriptionGranola spaces and foldersGranola action-item extraction

People, companies, and context

AvomaAvailable with limits
GranolaAvailable with limits

Avoma

Customer-account and deal context

Avoma organizes history around meetings, accounts, and revenue workflows. It is less focused on a general person/company memory incorporating email, calendar, and internal context for every department.

EvidenceAvoma pricing

Granola

People and company pages built from calendar contacts

Granola groups meetings around people and companies, with chat across those groups. Directory entries are inferred from calendar data and cannot be manually added, so imperfect associations can happen.

EvidenceGranola workspacesGranola spaces and folders

Automatic sharing and workspace defaults

AvomaBroad support
GranolaNarrow or indirect

Avoma

Meeting-type visibility defaults, teams, and free viewers

Internal meetings default to private and external meetings to organization visibility, with Primary Team and Public options available. Organization admins can instead choose internal/external defaults for participants, specific teams, or the organization and lock the rule against user changes. Free viewer seats, snippets, and playlists make broad consumption practical.

EvidenceAvoma meeting privacyAvoma organization privacy policies

Granola

Private by default; sharing starts with a note or folder

Notes are not auto-shared with attendees. A user shares a note or adds it to a team-space folder; recurring meetings can auto-add to a folder and new folder notes can auto-post to connected tools. Enterprise can enforce how links work across the workspace, but it still does not provide conditional rules that automatically distribute each matching meeting to the right internal people or teams.

EvidenceGranola workspacesGranola spaces and foldersGranola sharing controlsGranola note sharing

Automations

AvomaBroad support
GranolaNarrow or indirect

Avoma

Conditional CRM, task, privacy, scheduling, and routing workflows

Avoma has a real organization-level trigger/condition/action system. It can react to calendar, transcript, or note events; filter by title, team, participant domain, keyword, or meeting type; then set privacy or purpose, detect outcomes, update CRM data, and create tasks from action items. Manual rules start on the Startup plan and AI-powered rules require Organization or higher; coaching, forecasting, and lead routing remain separate modules.

EvidenceAvoma pricingAvoma automations

Granola

Folder and manual Zapier triggers; less of a native workflow canvas

Paid users can trigger Zapier when a note is added to a chosen folder or manually shared, then create tasks in Linear, Asana, Trello, Monday, and thousands of other apps. This is useful, but there is no automatic every-meeting trigger in the documented integration and Granola does not center conditional custom extraction and multi-action workflows in the product itself.

EvidenceGranola integrationsGranola spaces and foldersGranola Zapier

Integrations

AvomaBroad support
GranolaAvailable with limits

Avoma

Deep CRM and sales-stack integrations

Avoma emphasizes CRM, conferencing, calendar, dialer, and sales tools. Action items can sync into HubSpot, Salesforce, ClickUp, Asana, and other destinations, with Zapier extending the catalog. It remains oriented around GTM rather than being a neutral engineering-workflow platform.

EvidenceAvoma pricingAvoma action-item tracking

Granola

Notion, Slack, Attio, HubSpot, Affinity, Zapier, API, and MCP

The catalog is now credible, particularly on Business. Zapier can turn folder notes into tasks across 8,000+ apps, while the native catalog remains smaller and more destination-oriented than systems with broad action libraries.

EvidenceGranola integrationsGranola Zapier

API, MCP, CLI, and data portability

AvomaAvailable with limits
GranolaAvailable with limits

Avoma

API for recordings, transcripts, notes, and coaching data

Avoma documents API access to recordings, transcripts, summaries, notes, and coaching insights on selected plans. Keys are admin-created, requests are user- or organization-scoped, and the documented rate limit is 60 requests per minute.

EvidenceAvoma API documentationAvoma meeting downloads

Granola

MCP and API on Business+; material export and scope limits

Personal API keys are beta on Business/Enterprise and can return transcripts for notes the key owner may access; Enterprise organization keys can cover Team-space notes. MCP also has a transcript tool, but uses OAuth, has no service-account key, and cannot directly access Team-space folders. Bulk CSV export excludes transcripts and admins cannot export every member’s notes, so programmatic access exists but workspace portability is not complete.

EvidenceGranola MCPGranola APIGranola data export

Security, privacy, and admin

AvomaBroad support
GranolaAvailable with limits

Avoma

Strong enterprise controls on upper tiers

Admin, configurable retention, SSO, and compliance features are available as plans increase. Avoma says customer meeting data is never used to train AI models, and its DPA commits to deletion or return within 30 days after termination, subject to backups and legal obligations. The same-base-tier requirement for recorder users reduces mix-and-match flexibility.

EvidenceAvoma pricingAvoma seat minimumsAvoma AI data handlingAvoma data processing addendum

Granola

User management on Business; retention and organization controls on Enterprise

SSO, retention, enforced sharing/API controls, participant notification, and organization training defaults require Enterprise; Granola documents SSO for organizations with at least 50 seats. There is no native password or MFA system—authentication delegates to Google, Microsoft, or Enterprise SSO. Notes and transcripts persist indefinitely unless deleted or covered by Enterprise retention, and admins do not get a one-click workspace export.

EvidenceGranola pricingGranola subscriptions and billingGranola security and data FAQ

Languages

AvomaBroad support
GranolaAvailable with limits

Avoma

More than 60 documented languages and dialects

Avoma’s help page says it supports more than 60 languages and dialects, while its page title advertises 75+. Buyers should verify the exact language and whether the coaching or revenue-intelligence feature they need supports it.

EvidenceAvoma supported languages

Granola

Multilingual transcription

Granola supports multiple languages, but it does not publish the same 100+ headline count as several rivals. Test switching, accents, and domain vocabulary on real calls.

EvidenceGranola transcription

Worth a look

Circleback

If neither Avoma nor Granola quite fits, Circleback covers a different job: capturing online and in-person meetings and sharing them by rule. It is built for people and AI agents, with the same full meeting data available through its API, MCP, and CLI.

Every meeting

Bot, botless desktop app, iPhone, Android, or Apple Watch. Speaker labels every time; recording optional.

Shared company memory

Detailed notes, automatic sharing, and people and company context across every team.

People and AI agents

Assigned actions and automations for people; the same full meeting data for agents through API, MCP, and CLI.

Sources

First-party pricing, product docs, help articles, and release notes.

Avoma sources14 first-party references
  • Avoma pricing

    Base plans, free viewers, minimums, and Conversation/Revenue Intelligence add-ons.

  • Avoma seats and add-ons

    Recorder-seat rules, viewer access, add-on prices, and workspace base-tier behavior.

  • Avoma seat minimums

    This help article says Enterprise has a 20-recorder minimum, while the live pricing page says 10; verify the current requirement with Avoma.

  • Avoma in-person meeting support

    Official limitations and workarounds for room conversations.

  • Avoma recording

    Capture methods, languages, CRM workflow, and retention overview.

  • Avoma meeting privacy

    Automatic internal and external defaults plus Private, Primary Team, Organization, and Public access levels.

  • Avoma organization privacy policies

    Locked organization defaults for internal and external meeting visibility across participants, teams, or the whole organization.

  • Avoma API documentation

    Recording, transcript, summary, notes, coaching insight, scope, authentication, and rate-limit details.

  • Avoma action-item tracking

    Automatic owner and deadline extraction, task dashboards, prioritization, at-risk flags, and CRM/project-tool synchronization.

  • Avoma automations

    Organization-level triggers, conditions, plan gates, privacy rules, AI outcomes, CRM updates, and task creation from notes.

  • Avoma meeting downloads

    Recording downloads and transcript exports in VTT or TXT.

  • Avoma supported languages

    Official multilingual transcription count and language list.

  • Avoma AI data handling

    Explicit statement that customer data is not used to train AI models.

  • Avoma data processing addendum

    Subprocessor terms, transfer safeguards, and deletion or return within 30 days after service termination.

Granola sources18 first-party references
  • Granola pricing

    Basic, Business, and Enterprise prices and feature gates.

  • Granola subscriptions and billing

    30-day free history, workspace privacy, plan uniformity, and removal behavior.

  • Granola integrations

    Notion, Slack, CRM, Zapier, MCP, and API integrations.

  • Granola Zapier

    Paid-plan manual and folder triggers, note payload, workspace sharing, and task handoff across Zapier destinations.

  • Granola action-item extraction

    Automatic extraction of source-linked commitments, owners, and due dates from the transcript and human notes.

  • Granola workspaces

    Private-by-default notes and team-space collaboration behavior.

  • Granola sharing controls

    Personal link defaults and Enterprise-enforced workspace link restrictions.

  • Granola note sharing

    No attendee auto-sharing, note and integration sharing, and limited transcript visibility on public note links.

  • Granola spaces and folders

    Shared folders, recurring-meeting auto-add, and automatic posting to connected tools.

  • Granola feature requests

    Current product-request status, including automatic meeting start.

  • Granola iOS

    In-person/outbound calls and mobile limitations.

  • Granola Android launch

    Android in-person capture and cross-device note access.

  • Granola Apple Watch launch

    One-tap in-person capture, reminders, syncing, availability, and watchOS requirement.

  • Granola transcription

    Desktop “Me/Them” behavior, iPhone diarization, transcript copying, segment deletion, and lack of prerecorded-file support.

  • Granola data export

    Individual and bulk exports, CSV transcript omission, and the absence of workspace-wide admin export.

  • Granola MCP

    OAuth access, plan gates, transcript tool, 30-day Basic history, and Team-space folder limitation.

  • Granola API

    Personal beta keys, Enterprise keys, permitted-note scope, transcripts, and meeting data.

  • Granola security and data FAQ

    Model-improvement defaults, individual opt-out, and Enterprise organization-wide enforcement.

Questions people usually ask

Which is better: Avoma or Granola?

Avoma is a managed revenue workflow with recordings, CRM sync, and paid intelligence modules. Granola is a personal document-first notepad with no playback library.

Which is less expensive, Avoma or Granola?

Avoma: Base recording plans from $19/recorder/month annually; intelligence add-ons cost extra. Granola: Free; Business $14/user/month; Enterprise from $35/user/month, billed monthly. Compare the paid seats, included usage, recording access, and admin features you actually need.

Can Avoma and Granola record without a bot?

Avoma: Meeting bot, native cloud options, and bot-free desktop capture. Granola: Manual bot-free desktop, phone, and Apple Watch capture. The useful check is whether your required capture mode keeps video, a recording, and speaker names.

Which is better for a whole company?

First ask who gets each note automatically; otherwise useful context stays with the recorder. Then compare permissions, retention, and enforced defaults. Avoma: Meeting-type visibility defaults, teams, and free viewers. Granola: Private by default; sharing starts with a note or folder.

Can I access and move the full meeting data?

Avoma: API for recordings, transcripts, notes, and coaching data. Granola: MCP and API on Business+; material export and scope limits. Check the selected plan, authentication model, transcript scope, export format, and retention window for the workflow you need.

How was this comparison researched?

We use first-party pricing pages, product pages, help docs, and release notes for both products. The sources are linked below.