Based on user reviews, Avoma serves as an AI meeting assistant that provides value to sales and support processes by analyzing customer interactions and meetings. Users report that the platform helps gain insights into customer interactions and wish they had implemented it earlier in their workflows. The service functions as a growth acceleration platform that combines AI meeting assistance with conversational intelligence and revenue intelligence features.

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Avoma functions as a comprehensive AI meeting assistant that excels at recording, transcribing, and summarizing meetings with high accuracy. It offers strong CRM integration capabilities and automated workflows that appeal to sales and customer success teams. However, its feature-rich platform can feel overwhelming for users with simple needs, and higher-tier pricing may strain smaller budgets, while its integrations don't fully bridge the gap to meaningful post-meeting action.

Granola takes a minimalist approach as an AI notepad that captures meetings discretely without bots, allowing users to add their own context during calls. Its clean interface and customizable templates deliver personalized summaries that users find well-organized and useful. The tool's Mac-only availability and limited mobile support restrict its accessibility, and like Avoma, its basic integrations fall short of creating seamless workflows that help users act on meeting outcomes.

Avoma suits sales teams, customer success organizations, and businesses requiring detailed meeting analytics and CRM synchronization. Its comprehensive feature set works well for teams that need structured processes around meeting management and follow-up automation. The tool serves organizations willing to invest in a robust platform for systematic meeting documentation and analysis.

Granola appeals to individual professionals, Mac users, and those who prefer unobtrusive meeting capture without visible bots. It works well for users who want to maintain personal note-taking habits while getting AI enhancement afterward. The tool fits teams that prioritize simplicity and discretion over comprehensive integration ecosystems.

Why users switch away from Avoma or Granola

Users switch away from Avoma due to platform complexity that exceeds their needs. The software functions as a comprehensive meeting assistant with extensive features, but some users find it represents overkill for individual users or simple transcription requirements. The platform's robust functionality can overwhelm users who need basic meeting recording and note-taking capabilities.

Technical reliability issues drive user migration from Avoma. Users report that the meeting bot sometimes joins calls late, creating gaps in meeting coverage. Additionally, the platform experiences occasional speaker identification errors, which affects the accuracy of meeting transcripts and can impact the utility of the generated notes.

Cost considerations lead users to seek alternatives to Avoma's pricing structure. The paid plans range from $19 to $129 per user per month, with higher-tier pricing positioned at premium levels. Small teams find these costs prohibitive, particularly when they require the advanced features only available in the more expensive tiers.

Users switch away from Granola primarily due to platform limitations that restrict their workflow flexibility. The tool is currently Mac-only with no Windows support, creating barriers for teams using mixed operating systems. Additionally, the absence of mobile apps means users cannot access their notes on-the-go or record meetings from mobile devices, limiting functionality for users who need cross-platform access.

The limited integration ecosystem forces users to seek alternatives when they need robust workflow automation. Granola lacks comprehensive CRM integrations like HubSpot (only available in beta) and has minimal connectivity compared to competitors. The tool focuses solely on note-taking without offering advanced automation features for follow-up emails, CRM data entry, or complex workflow management that many business users require.

Granola's pricing structure presents obstacles for both individual and business users. The service offers no ongoing free tier after the initial 25-meeting trial period, requiring immediate payment commitment. At $18/month for individuals, users must evaluate whether the limited feature set justifies the cost, especially when compared to alternatives that offer free tiers or more comprehensive functionality at similar price points.

FAQs

Would Avoma work for in-person meetings? What about Granola? Yes, both tools work for in-person meetings. Avoma has a mobile app that can record offline/in-person meetings for later transcription. Granola's Mac app can capture in-room audio locally, though it doesn't have a mobile app yet.

Does either of these tools require a meeting bot to join the meeting? Avoma uses a meeting bot that joins calls, though some users report the bot occasionally joins meetings late. Granola does not require a bot - it runs on your computer and listens to meetings by capturing system audio without any meeting intrusion.

What do users say about the quality of transcriptions? Avoma users report highly accurate transcriptions at around 95% accuracy, even with jargon or accents. For Granola, users praise the quality of the enhanced notes it produces, saying it delivers well-organized summaries and formats notes "exactly how you like it" when given guidance.

Do these tools help a user follow up with action items from the meeting? How so? Yes, both tools help with follow-ups. Avoma generates organized notes broken into topics including next steps and actionable insights, and automates follow-up emails and CRM data entry. Granola produces enhanced meeting notes with structured sections including next steps, and offers an AI assistant that can generate follow-up content like drafting email summaries of meetings.

Do these tools integrate with software like HubSpot, Salesforce, or Linear? Avoma has strong integrations including direct connections with HubSpot and Salesforce for CRM sync, plus calendar integrations and Notion via Zapier. Granola has more limited integrations - it includes calendar sync and Notion export, with HubSpot integration currently in beta.

Another alternative: Circleback

Circleback provides best-in-class AI-powered meeting notes and automations. We support over 100 languages and automatic participant identification in both in-person and online meetings.

• Automatically-identified and assigned action items

• AI-enabled search across all meetings

• Automations with 100+ app integrations

• Industry-leading security with SOC 2 Type II, EU-U.S. Data Privacy Framework, and HIPAA compliance

• Ability to capture both online and in-person meetings with desktop and mobile apps