Gong vs Plaud
Compare pricing, recording options, notes, and follow-up—with the plan limits and tradeoffs that matter to your team.
At a glance
Gong
Revenue forecasting, deal inspection, and rep coaching
Price
Custom quote: per-user licenses plus a platform fee
Pricing details
Gong does not publish a self-serve price. Its pricing page says cost combines a per-user license with a platform fee, and capabilities such as Forecast, Engage, Enable, and Data Cloud are organized as additional packages.
Free option: No self-serve free plan or free trial is advertised; request a demo and quote.
Good for
- Sales analytics and forecasting
- Enterprise coaching workflows
Watch for
- Opaque pricing + platform fee
- Follow-up tasks require Engage
Plaud
Dedicated recorders, templates, and Agent workflows
Price
Devices list at $159–$189; AI plans priced separately
Pricing details
Standard device prices are $159 for Note or NotePin, $179 for NotePin S, and $189 for Note Pro; promotions may lower these prices. Pro costs $99.99/year or $17.99/month; Unlimited costs $239.99/year or $29.99/month. Team requires at least two seats and costs $25/user/month with annual billing or $35 with monthly billing. Launch offers reduce those rates to $20 for the first year or $28 through November 30, 2026, respectively. Agent credits are separate from transcription.
Free option: Starter is free with a device and includes 300 transcription minutes/month. Pro includes 1,200/month; Unlimited and Team allow up to 24 hours/day. Unused monthly minutes do not roll over. Paid Team users can record on desktop without buying hardware.
Good for
- Phone-mounted and wearable recorders
- Templates, Skills, and Routines
Watch for
- Separate Agent credit allowance
- Hardware for portable capture
Features and limits
Ratings show documented breadth, not overall product quality. Open a row for specifics.
What matters
Capture options
GongBroad supportPlaudBroad supportCapture options
Gong:Broad supportPlaud:Broad support
Capture options
Capture options
Gong
Meeting bot, native Zoom recording, telephony, and mobile capture
Gong captures supported web meetings, calls, and email. Eligible company-hosted Zoom calls can use Zoom-native recording with no Gong bot; other web-conferencing paths generally use the bot. Its mobile app records scheduled or ad-hoc face-to-face conversations.
Plaud
Dedicated recorders, bot-free desktop, and imports
Press and hold a device’s recording control to start. Note and Note Pro capture calls and room audio; NotePin and NotePin S capture in-person conversations. Desktop records computer audio without a meeting bot and offers manual, prompted, or automatic recording. Team users can record on desktop without hardware; individual Starter activation requires a bound device.
EvidencePlaud devicesPlaud recording controlsPlaud desktopPlaud desktop requirementsPlaud Team requirements
Desktop and mobile
GongAvailable with limitsPlaudAvailable with limitsDesktop and mobile
Gong:Available with limitsPlaud:Available with limits
Desktop and mobile
Desktop and mobile
Gong
Web plus iOS and Android; sales workflows are cloud-first
Mobile apps support recording and review. Gong is primarily an enterprise web platform rather than a general-purpose botless desktop recorder; only its Zoom integration offers native provider recording without the Gong bot.
Plaud
Recorders, iOS, Android, web, macOS, and Windows
Mobile apps manage devices and recordings; web and desktop provide access to the same account or workspace. Desktop records from a Mac or Windows computer. Without a Plaud device, Team capture is through desktop or audio imports. A native Apple Watch recorder is not documented; NotePin is separate wearable hardware.
EvidencePlaud desktopPlaud desktop requirementsPlaud Team requirements
In-person capture and speaker labels
GongAvailable with limitsPlaudBroad supportIn-person capture and speaker labels
Gong:Available with limitsPlaud:Broad support
In-person capture and speaker labels
In-person capture and speaker labels
Gong
Mobile face-to-face audio recording
iOS and Android can capture scheduled or ad-hoc room meetings. Gong separates speakers, but same-room voices may appear as room-name Speaker 1, Speaker 2, and so on until someone edits them; noisy rooms can reduce quality.
Plaud
Portable hardware with automatic speaker labels
All four Note/NotePin models record in-person conversations and support speaker-labeled transcription. NotePin S has a tactile button and highlight control; the original NotePin uses a pressure-sensitive control and lacks device highlights. Both need charging and transfer recordings for processing. Neither NotePin model supports phone-call recording.
Recordings, playback, and clips
GongBroad supportPlaudAvailable with limitsRecordings, playback, and clips
Gong:Broad supportPlaud:Available with limits
Recordings, playback, and clips
Recordings, playback, and clips
Gong
Rich call playback, libraries, snippets, and coaching review
Recording review is a core Gong workflow, with synchronized transcript, comments, snippets, libraries, trackers, and manager coaching tools.
Plaud
Saved audio, highlights, exports, and desktop screenshots
Keep and play back audio, export recordings and text, and mark important moments. Desktop can attach screenshots and typed notes to enrich summaries. Screenshots are not a continuous meeting-video recording. MCP and CLI can retrieve audio download links, full speaker-labeled transcripts, and generated notes.
EvidencePlaud devicesPlaud desktopPlaud plansPlaud Agent creditsPlaud MCPPlaud CLI
Notes, action items, and search
GongBroad supportPlaudBroad supportNotes, action items, and search
Gong:Broad supportPlaud:Broad support
Notes, action items, and search
Notes, action items, and search
Gong
Sales summaries, next steps, account search, and conversation intelligence
Gong excels at finding deal moments, objections, topics, rep behaviors, and next steps. With Engage, recommended meeting follow-ups become due-dated to-dos that can be completed, dismissed, reviewed by managers, and acted on through email or calls. A recommendation can auto-dismiss after seven days if no other completion rule fires. The experience is optimized around customer and revenue questions rather than general company knowledge.
EvidenceGong plans and seatsGong recommended to-dosGong team to-do management
Plaud
Templates, action items, and questions across recordings
Plaud generates speaker-labeled transcripts, default summaries, and action items. Template summaries offer different views of a conversation. Ask Plaud searches across transcribed files with references; Agent can create documents and take actions in connected apps. Default meeting outputs use transcription allowances, while Agent questions and new work use separate credits.
EvidencePlaud plansPlaud cross-recording questionsPlaud Skills and RoutinesPlaud Agent credits
People, companies, and context
GongBroad supportPlaudAvailable with limitsPeople, companies, and context
Gong:Broad supportPlaud:Available with limits
People, companies, and context
People, companies, and context
Gong
Account and deal history for revenue teams
Calls, meetings, and email roll into account and deal context. This is powerful for revenue work but is not positioned as a shared memory for every internal and external company conversation.
EvidenceGong plans and seats
Plaud
Recording knowledge base and connected Agent context
Plaud Intelligence organizes recordings into a searchable knowledge base. Agent can use shared Team recordings and connected tools to answer questions and complete tasks. The cited documentation does not establish dedicated person/company pages with rolling summaries and email relationship timelines.
EvidencePlaud cross-recording questionsPlaud Intelligence Team updatePlaud Skills and Routines
Automatic sharing and workspace defaults
GongAvailable with limitsPlaudAvailable with limitsAutomatic sharing and workspace defaults
Gong:Available with limitsPlaud:Available with limits
Automatic sharing and workspace defaults
Automatic sharing and workspace defaults
Gong
Permissioned call, snippet, and folder sharing
Calls and snippets can be shared internally or externally, and shared folders can grant access to every call they contain. Gong documents automatic capture rules, while post-meeting distribution centers on direct shares, folders, teams, accounts, and coaching libraries.
EvidenceGong call and folder sharing
Plaud
Personal sharing, Team member access, and Routines
Personal plans include sharing and exports. Team files are private until shared with workspace members, with member-restricted links rather than public external links. Routines can deliver notes through connected tools, but this does not grant access to the source recording or establish workspace-wide sharing defaults.
EvidencePlaud plansPlaud Team sharingPlaud Intelligence Team updatePlaud Skills and Routines
Automations
GongBroad supportPlaudBroad supportAutomations
Gong:Broad supportPlaud:Broad support
Automations
Automations
Gong
Purpose-built revenue workflows and engagement sequences
Gong automates CRM activity, deal signals, alerts, coaching, and sales engagement. Engage flows and AI-recommended to-dos centralize rep work and let managers inspect team queues. It is highly capable inside revenue operations, but this task system is package-gated and less open-ended for arbitrary company workflows.
EvidenceGong automation rulesGong recommended to-dosGong team to-do management
Plaud
Conditional Routines, Skills, and connected actions
Plaud Intelligence replaces AutoFlow with Routines, which can run on schedules or conditions such as a completed recording. Skills define reusable tasks and can be shared on Team. Existing AutoFlows do not carry over automatically. Running Skills and Routines consumes Plaud Credits, separate from transcription minutes.
Integrations
GongBroad supportPlaudBroad supportIntegrations
Gong:Broad supportPlaud:Broad support
Integrations
Integrations
Gong
Deep CRM, calendar, conferencing, and sales-stack integrations
The integration strategy is strong where revenue teams live: CRMs, dialers, calendars, meeting platforms, and sales engagement systems.
EvidenceGong plans and seats
Plaud
Agent connectors, Zapier, and developer tools
Agent lists Slack, Gmail, Google Docs, Google Calendar, Outlook, Notion, Linear, and Zapier connectors. More Microsoft 365 integrations and a Salesforce note-sync connector are described as upcoming. Connected Agent actions use credits. MCP and CLI provide another route for assistants and custom workflows.
EvidencePlaud Intelligence Team updatePlaud Skills and Routines
API, MCP, CLI, and data portability
GongBroad supportPlaudAvailable with limitsAPI, MCP, CLI, and data portability
Gong:Broad supportPlaud:Available with limits
API, MCP, CLI, and data portability
API, MCP, CLI, and data portability
Gong
Mature APIs, exports, data cloud, and a focused MCP server
Gong exposes calls, full speaker-segmented transcripts, users, CRM-linked objects, exports, and data-warehouse tables. Its 2026 MCP server supports personal or organization-wide authorization for ChatGPT, Claude, Copilot, and custom agents, but is read-only and limited to account/deal questions and generated briefs—not raw meeting retrieval. Those MCP tools and some AI APIs consume Gong credits. There is no documented first-party CLI.
EvidenceGong transcript APIGong API overviewGong MCP serverGong MCP setupGong AI creditsGong transcript downloadsGong media downloads
Plaud
MCP and CLI retrieval; separate Embedded SDK/API
Plaud MCP and CLI retrieve recording metadata, speaker-labeled transcripts, summaries, and audio links. CLI search matches recording names across up to 500 recent files, rather than semantic transcript search. The Embedded device SDK and transcription API are separate offerings; the cited docs do not establish a full REST API for the consumer workspace.
Security, privacy, and admin
GongBroad supportPlaudAvailable with limitsSecurity, privacy, and admin
Gong:Broad supportPlaud:Available with limits
Security, privacy, and admin
Security, privacy, and admin
Gong
Mature enterprise administration and governance
Gong supports large deployments, granular access, SSO/SCIM, retention configuration, deletion, and compliance workflows. Standard retention is the shorter of three years or the customer term and data is deleted 30 days after the relationship ends; company-library calls sit outside the standard rule.
Plaud
Security certifications and Team administration
Plaud lists SOC 2 Type II, ISO 27001/27701, GDPR, and HIPAA support. Team adds billing, seat and device management, secure offboarding, and workspace-level data residency. Content remains private until shared. The Team FAQ says SSO is not yet supported; a workspace has a two-seat minimum.
EvidencePlaud Team requirementsPlaud Team administrationPlaud plans
Languages
GongBroad supportPlaudBroad supportLanguages
Gong:Broad supportPlaud:Broad support
Languages
Languages
Gong
More than 70 languages; some AI features remain English-only
Gong documents more than 70 transcription languages plus AI translation. Email labels, red-flag alerts, Gong-recommended to-dos, and example-based smart trackers are still English-only, so global teams should verify the exact workflow rather than relying on the headline count.
EvidenceGong language support
Plaud
112 transcription languages
Plaud documents transcription in 112 languages with speaker labeling and custom vocabulary. Validate performance on the languages, accents, and specialized terminology you use; the supported-language count is not an independent accuracy comparison.
EvidencePlaud plans
A third option
Circleback
If neither Gong nor Plaud quite fits, consider Circleback for shared meeting notes, assigned follow-up, and automations across your team’s apps. Online and in-person meetings stay together, with the full record available to people and AI agents through the app, API, MCP, and CLI.
Every meeting
Online meetings with or without a bot, plus mobile and Apple Watch recording. Speaker-labeled transcripts every time; keep recordings if you need them.
Shared company memory
Detailed notes, automatic sharing, and meeting and email history for each person and company.
People and AI agents
Assigned actions and automations for people; the same full meeting data for agents through API, MCP, and CLI.
Sources
First-party pricing, product docs, help articles, and release notes.
Gong sources18 first-party references
- Gong pricing
Custom pricing structure, per-user licenses, platform fee, and package model.
- Gong web-conferencing capture
Bot capture across providers and native bot-free recording for eligible Zoom meetings.
- Gong transcript API
Documented call-transcript endpoint, pagination, filters, and authorization scope.
- Gong API overview
Calls, full transcripts, analyzed conversation data, users, activity, and CRM-linked API capabilities.
- Gong MCP server
Read-only account/deal questions and brief generation for external AI clients.
- Gong MCP setup
Paid-seat requirement, personal or shared authorization, OAuth setup, and official MCP endpoint.
- Gong AI credits
Shared annual credit pool and consumption behavior for MCP, AI APIs, and continuous AI processing.
- Gong transcript downloads
Per-call transcript download and synchronized transcript behavior.
- Gong media downloads
Permissioned audio, video, and snippet downloads on any Gong plan.
- Gong plans and seats
Foundation platform and Enable, Forecast, Engage, and Data Cloud packages.
- Gong mobile recording
iOS and Android in-person recording behavior and quality considerations.
- Gong speaker identification
Speaker separation, same-room generic labels, platform behavior, and optional voice identification.
- Gong data retention
Standard and custom retention behavior.
- Gong language support
More than 70 transcription languages, AI translation, and the AI capabilities that remain English-only.
- Gong call and folder sharing
Company permissions for external call sharing and internal shared folders.
- Gong automation rules
Plan availability, supported triggers and actions, and future-only rule application.
- Gong recommended to-dos
Engage eligibility, AI meeting follow-ups, source timestamps, due dates, completion rules, seven-day expiry, and language limits.
- Gong team to-do management
Personal and manager task views, filters, due dates, bulk completion, CRM context, and execution controls.
Plaud sources15 first-party references
- Plaud devices
Model-specific controls, phone-call/in-person capture, charging, storage, and list prices.
- Plaud recording controls
Press-and-hold recording and model-specific highlight controls.
- Plaud plans
Individual and Team prices, transcription allowances, launch offers, and included features.
- Plaud desktop
Bot-free capture, meeting detection, recording modes, screenshots, highlights, and typed notes.
- Plaud desktop requirements
Individual Starter activation requires a device bound to the account.
- Plaud Team requirements
Two-seat minimum, roles, privacy, and Team desktop capture without hardware.
- Plaud Team administration
Team management, data residency, and the FAQ stating SSO is not yet supported.
- Plaud Team sharing
Private-by-default recordings and member-only file sharing and links.
- Plaud cross-recording questions
Questions across transcribed recordings and source-file references.
- Plaud Skills and Routines
Conditional automation, shared Skills, Agent credit costs, and AutoFlow migration limits.
- Plaud Intelligence Team update
Shared Agent context, launch connectors, forthcoming integrations, and account updates.
- Plaud Agent credits
Transcription versus Agent usage, nonrenewing launch grants, and paid credit top-ups.
- Plaud MCP
Recording, summary, transcript, and audio-link retrieval through authenticated MCP.
- Plaud CLI
Command-line retrieval and name-based search limited to 500 recent recordings.
- Plaud developer platform
Distinguishes the Embedded device SDK/transcription API from access to Plaud account data.
Frequently asked questions
Which is better: Gong or Plaud?
Gong goes deeper on pipeline, forecasting, and rep coaching. Plaud combines portable recorders with desktop capture and reusable Skills and Routines for work beyond sales.
Which is less expensive, Gong or Plaud?
Gong: Custom quote: per-user licenses plus a platform fee. Plaud: Devices list at $159–$189; AI plans priced separately. Compare the paid seats, included usage, recording access, and admin features you actually need.
Can Gong and Plaud record without a bot?
Gong: Meeting bot, native Zoom recording, telephony, and mobile capture. Plaud: Dedicated recorders, bot-free desktop, and imports. Check whether your preferred recording method preserves video and speaker labels.
Which is better for a whole company?
Compare automatic sharing, permissions, retention, and the defaults admins can enforce. Gong: Permissioned call, snippet, and folder sharing. Plaud: Personal sharing, Team member access, and Routines.
Can I access and move the full meeting data?
Gong: Mature APIs, exports, data cloud, and a focused MCP server. Plaud: MCP and CLI retrieval; separate Embedded SDK/API. Check the selected plan, authentication model, transcript scope, export format, and retention window for the workflow you need.
How was this comparison researched?
We use first-party pricing pages, product pages, help docs, and release notes for both products. Links appear in each feature comparison and in the Sources section.

